United States Tequila Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 4.59% (2024-2032)
Market Size in 2023: USD 8.7 Billion
Market Forecast in 2032: USD 13.2 Billion
According to the latest United States Tequila Market report by IMARC Group, the market size reached USD 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2024-2032. The witnessing several trends including a growing trend toward flavor innovation, with brands introducing diverse and exotic flavors to cater to evolving consumer preferences.
There is also an increasing demand for low-calorie and low-sugar options, aligning with the health-conscious shift among consumers. The market is witnessing the rise of premium and craft hard seltzers, as consumers seek more unique and high-quality offerings. Additionally, the introduction of seasonal and limited-edition varieties is gaining popularity, driving engagement. Hard seltzer brands are expanding their distribution channels, including a stronger presence in bars, restaurants, and e-commerce platforms, as the beverage continues to gain traction beyond retail stores.
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United States Electronic Shelf Label Industry Trends and Drivers:
The United States hard seltzer market is primarily driven by changing consumer preferences toward healthier alcoholic beverages, with many opting for low-calorie, low-carb, and gluten-free options. Hard seltzers meet these demands, offering a refreshing alternative to traditional beers and cocktails with fewer calories and reduced sugar content. The rise in the health-conscious population, particularly among millennials and Gen Z, is a key driver behind this shift. Additionally, the increasing demand for convenient, ready-to-drink beverages is fueling market growth. Hard seltzers are pre-packaged and portable, making them an attractive option for social gatherings, outdoor events, and on-the-go consumption. The market also benefits from the growing popularity of hard seltzers as a versatile beverage that can be enjoyed year-round, appealing to casual drinkers and those looking for an alternative to stronger alcoholic drinks. This appeal has widened the consumer base, driving repeat purchases. The rising focus on alcohol moderation and the popularity of low-ABV (alcohol by volume) beverages is further enhancing hard seltzer sales. Major beverage companies are capitalizing on this demand by introducing new brands and expanding their product portfolios to include hard seltzers, which has led to increased competition and innovation in the market. The marketing and positioning of hard seltzers as a "better-for-you" alcoholic choice have successfully attracted a broad range of consumers, reinforced the growing demand and driving the expansion of the market across the U.S.
United States Electronic Shelf Label Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type
- Blanco
- Joven
- Mixto Gold
- Reposado
- Anejo
- Extra Anejo
Breakup by Purity:
- 100% Tequila
- 60% Tequila
Breakup by Price Range
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel
- Off-Trade
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Others
- On-Trade
- Restaurants and Bars
- Liquor Stores
- Others
Regional Insights
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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