According to the latest report by IMARC Group, titled “Turkey Meat Market Report by Type (Raw, Processed), Product (Chicken, Beef, Mutton, and Others), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Online Stores, and Others), and Region 2024-2032,” the report presents a thorough review featuring the Turkey meat market Forecast Report, growth, share, trends, and research of the industry.
The Turkey meat market size reached US$ 7.01 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.26 Billion by 2032, exhibiting a growth rate (CAGR) of 5.20% during 2024-2032.
Rising consumer needs as well as advancing dietary preferences are the factors responsible for the growth of the Turkey meat market. Additionally, a significant driver of this growth is the growing disposable income among Turkish consumers, which has led to a higher consumption of meat products, particularly poultry and red meat. Poultry remains the most consumed meat due to its affordability and versatility, while there is also an increasing demand for red meat, including beef and lamb, as consumers seek higher-quality protein sources.
Moreover, the expansion of modern retail channels, such as supermarkets and hypermarkets, has made a wider variety of meat products more accessible to consumers across the country. Initiatives by government authorities to support domestic meat production, including subsidies and investment in livestock farming, are also contributing to the growth of the market.
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Turkey Meat Market Trends & Drivers:
One key trend is the increasing demand for processed meat products, such as sausages, salami, and ready-to-cook options, driven by the growing urban population and busy lifestyles. Consumers are seeking convenient meal solutions that do not compromise on taste or nutritional value. Another trend is the rising interest in organic and halal-certified meat, reflecting a shift towards healthier and ethically produced options.
This has prompted producers to adopt higher standards in meat production, ensuring quality and compliance with religious and health guidelines. Furthermore, the influence of global food trends is encouraging the diversification of meat offerings, with an increased focus on innovative and premium products. The strong consumer demand and supportive policies made by government authorities are expected to continue driving the growth of the Turkey meat market in the coming years.
Turkey Meat Market Report Segmentation:
The report provides an analysis of the key trends in each segment of the market, along with forecasts at the country levels for 2024-2032. The market has categorized based on type, product, and distribution channel.
Breakup by Type:
- Raw
- Processed
Breakup by Product:
- Chicken
- Beef
- Mutton
- Others
Breakup by Distribution Channel:
- Chicken
- Beef
- Mutton
- Others
Breakup by Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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