Stretch marks develop due to tearing of the dermis and can occur during growth spurts, pregnancy or rapid weight loss/gain. The treatment of stretch marks aim to diminish the appearance of these lines or stripes on the skin. Some of the popular stretch marks treatment options include topical creams and gels, laser therapy, microdermabrasion and chemical peel. The topical products containing ingredients like vitamin A, C, E and silicon help in rebuilding collagen production and smoothening the skin. Laser therapy utilizes specific wavelengths to heat and destroy the lower layers of the skin where the scarring extends. Microdermabrasion works by gently exfoliating the top layers of skin to reduce the appearance of stretch marks.
Preference for anti-aging treatment, cosmetic procedures and rising trend of personal grooming are some of the factors driving the stretch marks treatment market growth.
Key Takeaways
Key players operating in the stretch marks treatment market are Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others.
Weleda and Clarins Group occupy major market share with their product offerings like Weleda Body Lotion and Clarins Stretch Mark Control. However, small players are also expanding their product portfolio catering to various skin types through e-commerce platforms.
Stretch Marks Treatment Market Demand for non-invasive and minimally invasive aesthetic treatments have increased significantly over the years. Procedures like laser therapy and microdermabrasion are gaining popularity for stretch marks removal driving significant growth opportunities.
Key players are expanding their global footprint through strategic partnerships and acquisitions to strengthen their distribution network across countries like US, UK, Germany, China and India where beauty consciousness is high.
Market Drivers
- Growing preference for beauty treatments: Increasing awareness regarding appearance and beauty has fueled the demand for anti-aging and skin treatments. Consumers are willing to invest in reducing signs of aging like fine lines, wrinkles and stretch marks.
- Rising disposable income: Growth in disposable income allows consumers to spend more on aesthetics and personal grooming. This provides impetus to stretch marks treatments market.
Market Restrains
- High cost of advanced treatments: Procedures like laser therapy and microdermabrasion require specialized equipment and skilled professionals making them expensive options. This limits their adoption.
- Risk of side effects: Certain stretch marks treatments like chemical peels when not done properly can cause redness, swelling and discoloration. This discourages some customers.
Segment Analysis
Topical products segment accounts for the largest share in the stretch marks treatment market. Topical creams, gels, and oils are used in massage or applied directly to the skin for stretch marks removal. They penetrate deep into the dermis layer and nourish the skin with emollients and nutrients required for collagen production. Emollients in topical products help retain skin's moisture and reduce stretch marks visibility with continued use over time. Salicylic acid based topical products are the most popular as they exfoliate the skin and promote collagen production.
Laser treatment segment is the fastest growing segment. CO2 (carbon dioxide) and fractional lasers remove the top layer of affected skin where the stretch marks occur. This promotes collagen regeneration beneath and fades the marks. CO2 lasers are extensively used for deep stretch marks as they penetrate deeper and work effectively on old marks. Fractional lasers work on both deep and surface level marks with minimal damage and healing time. Rising awareness about laser based non-invasive stretch marks treatments and availability of advanced laser technologies are driving the growth of this segment.
Global Analysis
North America dominates the global stretch marks treatment market due to higher healthcare expenditure, technological advances in medical aesthetics, and growing obesity rate that increases chances of stretch marks formation. Europe holds the second largest revenue share in the market. However, Asia Pacific is projected to grow at the fastest rate during the forecast period. Increasing medical tourism for cost-effective treatments along with rising living standards in developing countries like India and China will support the Asia Pacific market growth.
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