Vietnam Online Travel Market Research 2025: Size, Share, Industry Trends & Forecast by 2033
The rise in mobile internet penetration, expanding domestic tourism among Gen Z and millennials, growing investment in digital infrastructure by local travel platforms, and government support for smart tourism initiatives are some of the major factors encouraging travelers to plan, book, and customize trips online. This is further increasing demand for app-based services and real-time hotel and transport bookings, thereby expanding Vietnam online travel market share.

Vietnam Online Travel Market 2025-2033

According to IMARC Group's report titled "Vietnam Online Travel Market Size, Share, Trends and Forecast by Booking Type, Platform, and Region, 2025-2033", the report presents a thorough review featuring the market share, growth, share, trends, and research of the industry.

How Big is the Vietnam Online Travel Industry?

The online travel market size in Vietnam was valued at USD 2.8 Billion in 2024 and is projected to grow to USD 6.3 Billion by 2033, with an expected compound annual growth rate (CAGR) of 8.3% from 2025 to 2033.

Vietnam Online Travel Market Trends:

Vietnam online travel market is experiencing technological progress and dynamic changes run by changing consumer preferences. The smartphone is selecting digital platforms to increase penetration and internet accessibility to book fuel flights, housing and tour packages. Mobile apps and AI-operated chatbots are enhancing user experience by providing personal recommendations and quick customer support. Additionally, the rise of eco-tourism and sustainable travel options is affecting booking trends, with prioritizing passengers environmentally friendly migration and experiences.

In addition, the integration of virtual reality (VR) and agmented reality (AR) allows users to book almost destinations before booking, engagement and confidence. Social media platforms also play an important role, as impressive and user-related material size travel decisions. In addition, flexible booking options and contact -free payments have become essential features, which cater to postmomic travel demands. These trends highlight the customization of the market and its alignment with global digital changes in the travel industry.

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Vietnam Online Travel Market Scope and Growth:

Vietnam online travel market presents important development capabilities supported by an increase in domestic and international tourism. The government's initiative to promote tourism, in collaboration with improvement in digital infrastructure, is the main driver of expansion. Additionally, growing middle class population with high disposable income is increasing the demand for online travel services. In addition, the rise of online travel agencies (OTAS) and metasearch platforms is intensifying competition, which can lead to better pricing and service offerings for consumers.

In addition, the partnership between the airlines, hotels and the OTA is increasing the service access and convenience. The market also benefits from the increasing popularity of experienced journey, in which travelers seek unique cultural and adventure-based activities. In addition, progress in data analytics enables businesses to promote tailor and improve customer retention. With continuous innovation and focus on user-centered solutions, Vietnam online travel market is ready for continuous development, providing attractive opportunities for industry stakeholders.

Vietnam Online Travel Market Research and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam online travel market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Booking Type Insights:

  • Air Ticketing
  • Hotels and Packages
  • Bus Ticketing
  • Railway Ticketing
  • Others

Air ticketing is projected to dominate the market in 2024, accounting for approximately 40.6% of the total market share, leading all other segments.

Platform Insights:

  • Desktop
  • Mobile

In 2024, mobile devices dominate the industry landscape, capturing a commanding market share of approximately 65.0%, solidifying their position as the preferred choice for users.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

In 2024, Southern Vietnam emerged as the leading regional market, capturing the highest share by contributing more than 44.3% to the overall market size.

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Ask Analyst For Customization: https://www.imarcgroup.com/request?type=report&id=13463&flag=C

Other key areas covered in the report:

  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Market Dynamics
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape
  • Top Winning Strategies
  • Recent Industry News
  • Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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IMARC Group 

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Email: sales@imarcgroup.com 

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Vietnam Online Travel Market Research 2025: Size, Share, Industry Trends & Forecast by 2033
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