Last week, I was grabbing coffee and scrolling through X, stumbling on posts about the Global Impact Award. It got me thinking: why do some entrepreneurs leave a mark while others just blend into the background? It’s not always about money or fame — think Grammy Awards buzz or a Best new artist nomination. It’s about values. The kind that keep you grounded when everything’s chaotic.

I’ve worked with founders for years, watched some thrive, others flop. The ones who stand out? They lead with principles — honesty, community, fairness. You can do this too.

Here’s how to become a values-driven entrepreneur, with real tips and examples from Actor of the year awards winners and others. It’s not about being flawless — it’s about being you, flaws and all.

 

What’s the Leadership Gap?

There’s a gap in leadership. Too many entrepreneurs chase quick wins — cash, growth, or a nod at the Grammy Awards — without a deeper purpose. It’s like pitching a product without knowing why it matters.

• I met a guy at a startup event once. He could list his app’s download numbers but froze when I asked why he built it. Then there’s a founder I helped apply for the Global Impact Award. She made affordable solar lamps for rural schools so kids could study at night. That’s the gap: purpose versus numbers.

It’s easy to fall into this trap. Investors push for fast returns. Social media screams for likes. But without values, your work feels empty.

What keeps you going when the pressure’s on?

Why Values Matter

Values aren’t just feel-good words. They’re what make people trust you, stick with you, and root for you. Look at Actor of the year awards winners — they’re often celebrated for speaking out on real issues, like mental health or justice. Your business can do that too.

• Trust builds loyalty: A 2022 study showed 68% of customers choose brands that share their values.

• Values guide decisions: I advised a founder going for a Best new artist nomination in her field. She said no to a shady deal that ignored fair labor practices. It cost her short-term, but her reputation grew.

• Values get noticed: Awards like the Global Impact Award spotlight leaders who prioritize impact over profit.

I’ll admit, I’ve wondered if values make business harder. Saying no to a big deal because it feels wrong? That’s tough. But the founders I’ve seen stick to their principles end up stronger.

What’s one value you’d never bend on, even if it cost you?

Traits of Values-Driven Entrepreneurs

Values-driven entrepreneurs aren’t perfect. They’re just consistent, even when it’s hard. Here’s what I’ve seen in the ones who shine:

• They know their purpose: A founder I know started a food delivery service for low-income families. Her reason? “No one in my town should go hungry.” Clear and real.