Market Overview:
According to Fortune Business Insights Europe paper towel market size was valued at USD 5.32 billion in 2024. The market is projected to reach from USD 5.58 billion in 2025 to USD 8.46 billion by 2032, exhibiting a CAGR of 6.12% during the forecast period.
The expansion is driven by the surging usage of the product for the maintenance of cleanliness and hygiene. Additional aspect favoring industry expansion is the rising focus of manufacturers on capacity expansion.
List of Key Players Mentioned in the Report:
- Essity AB (Sweden)
- SOFIDEL GROUP (Italy)
- WEPA Hygieneprodukte GmbH (Germany)
- Kimberly Clark Corporation (U.S.)
- Metsa Tissue (Finland)
- Industrie Cartarie Tronchetti S.p.A. (Italy)
- Lucart S.p.A. (Italy)
- Cartiere Carrara S.p.A. (Italy)
- INDUSTRIE CALTEX SPA (Italy)
- Star Tissue UK Limited (U.K.)
Segments:
Rolled Segment to Depict Substantial Surge Driven by Increasing Adoption in Commercial Settings
By product type, the market is fragmented into rolled paper towels and folded paper towels. The rolled segment is anticipated to depict remarkable expansion throughout the forecast period. The rise is driven by the growing product usage for daily hygiene needs.
Consumer Segment to Register Lucrative Growth Impelled by Growing Demand among Households
Based on application, the market is segmented into AFH and consumer. The consumer segment is touted to register substantial growth over the study period. The growth is propelled by the growing trend of home decoration among households.
Strong Absorption Segment to Record Appreciable Surge Owing to Soaring Effectiveness in Personal Hygiene
Based on quality, the market is bifurcated into general absorption and strong absorption. The strong absorption segment is estimated to account for a dominating share in the market. The expansion is propelled by their rising effectiveness in absorbing moisture from the surface of the objects and body.
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Report Coverage:
The report gives an account of the vital initiatives undertaken by major industry players for strengthening their market positions. Additional aspects of the report include the key factors propelling the market landscape over the forthcoming years. Some of the other components comprise an overview of the major trends impelling industry expansion over the estimated period.
Drivers and Restraints:
Market Value to Rise Owing to Soaring Awareness Regarding a Range of Sanitary Paper Products
One of the major factors propelling the Europe paper towel market growth comprise an escalation in awareness regarding the availability of an array of products. The market expansion is further impelled by the presence of adequate infrastructural facilities related to convenience stores.
However, the fluctuating prices of raw materials could hamper industry expansion to some extent.
Country Insights:
Germany to Depict Largest Share Driven by the Presence of Major Players
Germany holds a dominating position in the Europe paper towel market share and is expected to depict lucrative expansion over the projected period. The rise is due to the growing presence of leading companies.
The U.K. market is anticipated to expand at the fastest pace over the study period. The expansion is driven by the increasing infrastructural facilities associated with hotels and restaurants.
Competitive Landscape:
Major Players Ink Partnership Deals to Strengthen Market Foothold
Key industry players are centered on adopting a series of strategic initiatives for the consolidation of their market positions. These comprise R&D activities and the launch of new products. Additional factors include an increase in merger agreements, partnerships, and collaborations.
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https://www.fortunebusinessinsights.com/europe-paper-towel-market-104366
Key Industry Development:
- June 2022 – TOSCOTEC, an Italy-based producer of paper machines, signed an agreement with the Saudi Paper Manufacturing Company to supply them with paper machines to increase their production volume of tissue paper rolls in Dammam.
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