Vegan Meal Subscription Box Delivery Market

With 24 years already gone by in the millennium, sustainable lifestyles in all fields of business have taken over. This is largely due to rising public demand, health awareness, and the need to address the deteriorating climate. Following this thought, the vegan diet is rapidly becoming accepted. Several restaurants have started offering vegan diets and also providing plant-based meals through a subscription model. Moreover, many restaurant chains are setting up vegan-only outlets to capitalize on the vegan food trend. The blog highlights the need, business, and growth aspects of the vegan meal subscription box delivery market.

Vegan Meal Kit Delivery Market Globally

The meal kit delivery market is likely to grow. According to research, the market revenue can reach USD 14.59 billion in 2024. Also, the market is slated to exhibit a CAGR of 7.19% from 2024–29. It can be attributed to steady growth. Moreover, the number of users who subscribe to the vegan meal kit delivery may reach 30.5 million by 2029. In the year 2024, it is anticipated that the user penetration rate will stand at 0.3%. However, estimations suggest a notable escalation to 0.4% by the year 2029. This trajectory underscores a discernible uptick in adopting this efficacious and time-saving solution.

Figure 1: Revenue of the Meal Kit Delivery Industry

Over the next four years, from 2024 to 2028, experts predict a steady rise in global revenue for the ‘Meal Kit Delivery’ sector within the online food delivery market. They anticipate a total increase of 4.9 billion U.S. dollars, marking a substantial 33.58 percent growth. If these projections hold true, by 2028, the revenue is expected to hit a record high of 19.52 billion U.S. dollars. This would mark this segment’s tenth consecutive year of growth, indicating its sustained expansion over recent years.

Why Is the Demand for Plant-based Vegan Meal Subscription Boxes Surging?

Several reasons resulting in the surge of the plant-based vegan meal subscription market:

1. Animal Welfare: The growing concern regarding animal cruelty among some people on several platforms has invoked the feeling of avoiding non-veg food. Moreover, they are giving up on dairy products following reports of animal cruelty practiced during milking. Thus, people are gravitating toward a vegan diet.
2. Health Concerns: The vegan diet offers less saturated fats than meat-based diets. Thus, cardiovascular health remains better. It also reduces the chances of several diseases. So, people are turning toward it for health benefits.
3. Available Conveniently: The convenience of time-saving the vegan meal subscription model offers is second to none for those following the plant-based diet. People can order them through their fingertips on mobile phones.
4. Reduced Food Waste: The vegan meal subscription box is equipped with portion control. Thus, the model facilitates limited food as per the request. Hence, no food wastage.
5. Wide Range of Varieties and Tastes: The nutritious plant-based recipes meet the taste buds of diverse palates, as the meal kits provide a delicious range of food items that adhere to dietary preferences.

Vegan Meal Subscription Boxes Compared to Traditional Meal Delivery Services

Vegan Meal Subscription BoxesTraditional Meal Delivery ServicesFocus only on plant-based, meat-free, and dairy-free ingredientsOffer a mix of meat, seafood, and vegetarian optionsA wide variety of recipes featuring diverse plant-based ingredients and cuisinesTraditional services have a more limited selection of vegetarian meals.Vegan services may cost slightly more than traditional meal kits but still provide value by reducing food waste and grocery tripsPrices vary by service.Less carbon footprintMore carbon footprintEliminate the need to plan and shop for plant-based mealsOne requires a plan to choose from veg to non-veg

Most Common Meals Available in Vegan Meal Subscription Boxes

Plant-based Proteins: These vegan subscription meal boxes deliver myriad plant-based proteins, including tempeh, tofu, chickpeas, lentils, seitan, and beans, ensuring a gratifying meal experience, especially for those into bodybuilding or dieting.

Creative Recipes: Innovation in vegan meal subscription boxes is common. Subscribers can be privy to different delicious vegan recipes, which exhibit the versatility of plant-based ingredients, making eating exciting.

Incorporate Whole Grains: Vegan meal kits offer healthy options to subscribers, such as quinoa, barley, brown rice, farro, etc., which contain essential vitamins, amino acids, and minerals required for a healthy body.

Meals Centered on Veggies and Fruits: The vegan meal boxes pack fruits and vegetables for vegan subscribers, replenishing their bodies with required anti-oxidants, fibers, and nutrients.

Delivery Options in Vegan Meal Subscription Boxes

• People can choose their preferred delivery day, as most services deliver weekly
• Some subscriptions provide the flexibility of skipping or pausing the delivery as per the client’s needs
• Meals can be chosen from a weekly menu as per the preference
• A Pre-selected assortment of vegan meals is also available for delivery
• In some nations, the delivery is nationwide, including the UK
• Sustainable and recyclable materials are used for delivering vegan meals
• Several vegan kit meals are available with a free shipping offer, depending on the amount of order

Top Plant-Based Vegan Meal Subscription Companies

Vegan meal kit subscription box industry toppers that are making the most by delivering plant-based food globally are:-

Figure 2: Top Companies in the Vegan Meal Subscription Box Market

To know how does the vegan subscription model work read Stellarix’s full blog here- Vegan Meal Subscription Box

Primary Financial Projections for Vegan Meal Subscription Model

The vegan meal subscription kits business is flourishing because of its multiple options for revenue generation, making it feasible and profitable for investors.

• Main Revenue Streams: The prime revenue stream is the subscription model, where customers pay according to the menu and duration they select. Affiliate marketing also helps generate money and create supplier partnerships.
• Financial Projections: As people are adapting to healthy lifestyles, the veganism business is surging swiftly. Moreover, with increasing retention rates and customer acquisition, the market and business are projected to grow upward.

Conclusion

The vegan meal box subscription market is experiencing substantial growth following increased customer awareness of plant-based food’s health benefits. People concerned about animal welfare, the rise of vegan food outlets, and various recipes contribute to the business. Also, it is an extension of the sustainable and healthy lifestyle and supports food production innovation like molecular farming. Moreover, the global revenue is projected to rise exponentially with the factors mentioned and the hike in demand for innovative vegan recipes. Furthermore, options like customization of ingredients, the flexibility of timings for food meal delivery boxes, and diverse needs cater to health-conscious people. The revenue models are expanding with marketing on a plethora of social media channels, bolstering outlets, delivery services, and influencer partnerships. The business model is lucrative and offers sustainability as it significantly aids in reducing food waste and provides the global food industry with healthy alternatives.