According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.
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Global Toys Market Dynamics:
The Lasting Impact of Entertainment and Media:
The international toys industry is largely influenced by the widespread impact of entertainment and media. Beloved characters and plots from films, television programs, video games, and online content often find their way into highly sought-after toy lines. Popular movie franchises, cartoon shows, and popular online games tend to generate high sales, with kids and collectors alike clamoring for merchandise related to their favorite stories. Such a symbiotic relationship between the toy industry and entertainment business generates cyclical patterns and provides a steady flow of new and interesting offerings of products. The character recognition and power of storytelling are a dominant force in consumer enthusiasm and retail sales within the toys industry.
The Changing Dynamics of Digitalization and Edutainment:
The toy industry is experiencing considerable change with the mounting use of digital technologies and greater focus on learning entertainment, or "edutainment." Intelligent toys, games that interact, and augmented reality (AR) and virtual reality (VR) facilitated play experiences are finding popularity, finding favor with children and parents who have access to technology as well as those who are looking for interesting and instructional plays. This intersection of physical and digital play provides new opportunities for creativity, learning, and skill acquisition. In addition, the need for toys that support STEM (Science, Technology, Engineering, and Mathematics) skills is growing, mirroring an increased societal emphasis on preparing kids for a technologically advanced world.
Changing Demographics and Shifting Consumer Preferences:
Changing demographics and shifting consumer preferences are having a profound effect on the global toys industry. The growth of dual-income families and small family sizes across much of the world affects spending habits and purchasing power on children's items. There also is an increasing focus on sustainability and responsible sourcing, with parents looking more toward toys made from environmentally friendly materials and manufactured under fair labor practices. Further, the role of social media and internet communities is a significant factor in determining trends and influencing purchases. The market is also seeing an increased demand for toys that appeal to a broader age group, such as "kidult" collectibles and retro items that appeal to adult consumers.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market
Global Toys Market Trends:
The global toys market is presently defined by a number of dynamic trends. One of the most notable trends is the rising popularity of customized and personalized toys. Advances in manufacturing technologies make production more flexible, such that companies can produce toys with custom features or designs, accommodating personal tastes. The other emerging trend is increasing emphasis on representation and inclusivity in toys. Dolls and action figures representing the diversity of the global community by ethnicity, gender, and physical capabilities are in greater demand. In addition, the market is experiencing ongoing growth of the online shopping channel. E-commerce sites offer consumers more convenience and exposure to more toy products, shaping buying habits and distribution methods. The focus on experiential play, fostering creativity, imagination, and social interaction, continues to be a major influencer in product innovation.
Key Market Segmentation:
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
sports and outdoor toys dominate the market
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Specialty stores dominate the market
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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