Implementing a test automation framework may entail high costs, making it crucial to substantiate the potential return on investment (ROI) to justify the decision to investors or stakeholders. Obtaining reliable evidence in the form of quantifiable ROI from automated digital experience testing can be instrumental in assessing the value of a business’s testing strategy. However, many organizations encounter challenges in accurately quantifying the ROI of their test automation efforts, making it imperative to seek assistance to make informed decisions about the efficacy of their testing approach.
This blog examines the ROI concept and explores various approaches to calculating the test automation ROI. Additionally, we highlight key factors to consider when determining the ROI of test automation efforts
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