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In the SaaS competitive landscape, product value communication is very important. Explainer videos are one of the most powerful ways to achieve this, but short, engaging content like this can effectively convey complex ideas to the target audience, making it easier for them to understand the benefits of using your software.
This guide will outline how to create an effective SaaS video explainer, from conceiving an idea to its execution.
Knowing Your Audience
A strong explainer video is created with the understanding that the end-users must be comprehensively known. You'd know exactly who they were, what their challenges were, and how your SaaS could solve them.
You must also research further into the target demographics that you'll be marketing towards. Understand their industry, job roles, and pain points. Then, you can craft a message aimed straight at the heart of their needs and desires.
Defining Your Core Message
Having defined your audience, the next thing for you is defining the core message of your explainer video. What do you want your viewers to take away? This should be the unique value proposition of your SaaS product.
Whether it's streamlining operations, enhancing collaboration, or providing critical insights, distilling your message down to a single, impactful statement will be the foundation of your video. A well-defined message will guide scriptwriting and keep clarity throughout the video.
Script Writing
The script is essentially the backbone of any explainer video. Writing a compelling narrative will involve great consideration. Start by building an outline that brings in all your key points. Each point you decide to bring in has to be in line with your central message.
A well-rounded script usually breaks into three parts: introduction, body, and conclusion. Present a problem or a scenario for a relatable issue in the introduction to pique the interest of your viewer.
Describe the features and benefits of your software in the body of the script. List no more than what needs to be listed; instead, concentrate on how these features translate into benefits for the user in the real world. Use clear, simple English, and avoid using jargon that might confuse your audience.
This content should be meaningful and attractive enough to help viewers quickly understand the benefits of your product. Wrap up your video with a strong call to action. Let your viewers know what they should do after watching the video, such as sign up for a free trial or visit your website.
Choose the Visual Style
Having your script, it's now time to reflect on the visual side of an explainer video. The look of your visual style will have to speak well with your brand identity and appeal to your target audience. Depending on your product and what style your audience likes, you may go for animation, live-action, or a combination of the two.
SaaS video animation can be very effective for explainer videos because of the creativity that can be embedded into its storytelling and visualization of abstract ideas. It renders complex ideas more approachable and engaging.
Then, with regards to the choice of animation, see to it that the color schemes and character design of the animated video complement the script with respect to the enhancement of understanding of the product being presented. If you decide on live action, ensure good production quality, as poor video quality can dilute the message.
Storyboarding the Video
Once the visual style has been decided on, storyboard your video. Storyboarding refers to the process of illustrating every scene, ensuring that the visuals harmonize with the script. With this, you are able to plan out the pacing and transitions so that the final video aligns with the vision and goals pursued.
Production Phase
Having finished the storyboard, it's now time to go to production. If working with a SaaS video production service, they will walk you through this process so all of these aspects come together in perfect harmony.
Pay close attention to audio quality in the production phase. A good video requires a flawless match in terms of visuals and sound quality. It would be best if background music complemented the tone of the video and added more flair to it, making it look more polished.
Post-Production Editing
After the completion of production, post-production happens, which finalizes the video edits. The stage consists of video editing, adding any sort of animation or graphics, and applying sound effects and music.
A good editor will ensure that, even when it comes to the pacing of the video, it is compelling enough to keep the audience's interest throughout. Branded elements need to be implemented throughout the video, including your logo and brand colors. Consistency in branding assists in creating a uniform viewing experience and strengthens brand recognition.
Distribution and Promotion
Once the video is finalized, it's time to disseminate it properly. Send the SaaS explainer video out on the right platforms and places where the target audience is likely to look at the product or service.
Such platforms include your website, social media, or video hosting sites such as YouTube. Each platform has its own best practices for video sharing, so tailor your approach accordingly.
Promote the video equally as hard. Email marketing will help share the video with customers and prospects, but you also want an email copy that encourages the recipient to view the video and points out how valuable it will be to him or her.
You may also use paid advertising to promote your video. Social media sites like Facebook, LinkedIn, and even Google Ads use targeted options that would allow you to reach likely customers who need a SaaS product that you offer.
Engaging with Your Audience
Engagement doesn't stop once the video is published. Continue to monitor feedback from viewers and engagement metrics to gauge performance. Look at view counts, watch time, and engagement rates to come to an understanding of how well the video connects with your audience. This data can be used as valuable insights into what works and what doesn't inform future video production efforts.
Ask your viewers to leave comments or share their thoughts about the video. It can be a way to help the audience create a sense of belonging and engagement. Answering comments and interacting with your audience will further make them closer to your brand.
Also, follow-up content should be made based on viewer comments or questions. It ensures that you appreciate the input from your audience and present your brand as responsive and customer-centric.
Conclusion
Producing an effective explainer video for your SaaS product is quite a multifaceted process that involves knowing your target audience, coming up with an attractive script, deciding on the visual style, and making sure the top-quality production is maintained.
A good SaaS video production service can help you create videos that are not only informative but also engaging enough to capture the attention of your viewership.
The power of SaaS video animation is its ability to break down complex ideas into something that is so simple and engaging.
Through this tutorial, you'll learn how to create your own explainer videos to explain the value that your product will bring, increase your customer's understanding, and lead to higher conversions.
With great care in its planning, creative thinking, and attention to detail, your explainer videos may just be the difference that can make your SaaS product shine in a competitive world.
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