In the rapidly growing digital marketing space, businesses often hear the terms SMO and SMM tossed around—but what do they mean, and what is the difference between SMO and SMM?
At Tatva Tech Digital, we think that understanding SMO and SMM, and the difference between them, is vital for any brand focused on improving its online efforts and differentiating their brand across social media platforms.
What is SMO?
SMO (Social Media Optimization) is when you optimize your social media profiles and content to increase visibility and organic traffic. The elements of SMO are:
- 1. Optimizing social profiles (like Facebook, Instagram, Linked-in, etc.)
- 2.Incorporating relevant keywords and hashtags
- 3. Creating content that is shareable
- 4.Promoting social sharing
- 5. Improving engagement, through organic action
SMO is about optimizing your social media presence, so users can easily search, find and engage with your brand, without having to pay for an ad.
What Is SMM?
SMM (Social Media Marketing) is the use of paid marketing tactics on social media platforms to promote your business, products or services. SMM includes:
- 1. Charged ad campaigns
- 2. Sponsored posts and influencer promotions
- 3. Advertising on demographic data
- 4. Evaluating ROI from social media advertising
SMM is the paid side of social media marketing. It allows businesses to reach a larger audience in a shorter time frame.
SMM Vs SMO Differences
Although SMO (Social Media Optimization) and SMM (Social Media Marketing) are frequently paired together as variations of a digital strategy, they actually have unique reasons and strategies.
SMO is aimed at organic growth, and interaction with the community. It’s the action of: optimizing social media profiles, using hashtags relevant to your content, posting high quality active content, and encouraging natural community interaction. SMO is naturally often free or low-cost. The purpose of SMO is to engage with your community to build audience disposition to ensure repeat visitation and future interactions with your posts, which builds online longevity.
Conversely SMM is based on paid promotion. It includes running ad campaign promotions, boosting posts, targeting specific audience demographics, as well as, performance metrics analysis. The end goal of SMM is to create leads or sales quickly and expand brand awareness.
Understanding SMM and SMO difference can help brands create a deserving social media strategy with a little investment of time and this can create the opportunity for at least a balance between organic and paid methods of expansive growth.
Final Thoughts from Tatva Tech Digital
If you are still searching for what is SMO and SMM or want a partner to assist in executing them both effectively, Tatva Tech Digital can assist. Our team specializes in identifying ways to combine the best of both worlds with custom strategies to ensure your brand is visible and stand out online.
By incorporating the distinction between SMO and SMM, organizations could strategically allocate resources, measure results, and maximize social media ROI
