In a bold move that underscores its dominance in the fashion world, Spykar — India’s premier homegrown denim brand — proudly announces action star and fitness icon Vidyut Jammwal as the newest face of its brand. Known for his fearless individuality, Vidyut leads Spykar’s latest campaign showcasing Chico — the brand’s most coveted denim fit. Designed with a relaxed silhouette and engineered for all-day comfort, Chico Fit resonates with a generation that prioritizes authenticity, freedom of movement, and effortless fashion. Vidyut’s dynamic persona makes him the ideal ambassador for this new chapter. This collaboration unites two powerful forces, both championing self-expression and contemporary style, and marks a significant milestone in Spykar’s evolution.
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