Global Incentive Tourism Market size is expected to be worth around USD 135.5 Billion by 2034, from USD 45.2 Billion in 2024, growing at a CAGR of 11.6% during the forecast period from 2025 to 2034.
Incentive Tourism Market
Introduction to Incentive Tourism
Incentive tourism, often categorized under business travel, is a strategic approach employed by corporations to reward employees, partners, or clients with travel experiences. These trips, offered as performance-based rewards, go beyond typical travel—interweaving luxury, exclusivity, and motivation into a curated experience. Unlike leisure tourism, incentive travel is designed to foster loyalty, increase productivity, and create emotional engagement within professional ecosystems. It reflects a sophisticated blend of HR strategy and destination marketing.
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