Did you ever notice how some websites are a cakewalk to surf and other websites drive you crazy? The most frequent answer is accessibility. In today's times, creating an accessible website is not a nice-to-have but a necessity. If you run an online store, a blog, or a company website, making your website accessible enables anybody, including disabled people, to easily access your content.
For Chennai companies, accessibility is a smart Digital Marketing in Chennai strategy. At SME Digital, a leading Website Design Company in Chennai, we counsel clients on how to create sites that are stunning, accessible, and optimized to convert visitors into long-term customers.
Here are the top 10 strategies to design accessible sites that actually work:
1. Use Clear and Consistent Navigation
A well-structured website makes it easy for all users to find information. Keeping menus, links, and navigation consistent helps users with cognitive disabilities and all users.
Tips:
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Keep menus consistent across all pages.
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Use descriptive link text (don't say "click here").
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Make all navigation items keyboard accessible.
This helps users and also improves your SEO—a winning combination for Digital Marketing in Chennai.
2. Provide Text Alternatives for Non-Text Content
Images, videos, and icons must always include text alternatives (alt text) so that screen readers can inform visually impaired users about the content.
Tips:
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Use short, descriptive alt text for images.
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Offer audio transcripts and video captions.
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Don't use images of text—use actual text whenever feasible.
Accessible media enhances inclusivity and causes your website to rank higher in search results.
3. Provide Adequate Color Contrast
Text must contrast highly against its background to be readable by users who have visual impairments, including color blindness.
Tips:
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Use high-contrast color combinations.
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Don't rely on color as the single means of communicating information.
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Experiment with your website using online contrast testers.
This single adjustment can significantly enhance usability and SEO simultaneously.
4. Make Your Website Keyboard-Navigable
Some people use the keyboard only. Making your site keyboard-accessible makes a substantial difference in accessibility.
Tips:
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All links, buttons, and forms should be accessible by keyboard navigation.
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Avoid traps like inaccessibility in drop-downs.
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Use visible focus indicators to signify active elements.
Accessible navigation improves experience for everybody, which boosts engagement metrics that fuel Digital Marketing in Chennai campaigns.
5. Use Readable Fonts and Scalable Text
Typography impacts accessibility and readability. Text needs to be readable and zoomable without breaking your design.
Tips:
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Use clear fonts like Arial, Roboto, or Open Sans.
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Use correct line and font size.
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Text should be zoomable without breaking layout.
Readable text enhances engagement and makes it easier for your Chennai Website Design Company to accomplish your goals.
6. Structure Content with Headings and Lists
Headings (H1, H2, H3) and lists enhance content scannability and readability for screen readers, among others.
Tips:
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Use one H1 per page, and hierarchical H2/H3 headings thereafter.
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Break content into short paragraphs and bullets.
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Use descriptive headings summarizing each section.
Structured content improves accessibility and SEO simultaneously.
7. Offer Accessible Forms
Forms are a critical component of user interaction. Making them accessible ensures all visitors can complete them without becoming annoyed.
Tips:
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Identify each input field concisely.
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Offer straightforward error messages and instructions.
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Ensure keyboard navigation is seamless.
Accessible forms mean higher conversions, a success secret to Digital Marketing in Chennai.
8. Avoid Auto-Play Media
Autoplaying media such as audio or video leaves users disoriented and breaks the experience.
Tips:
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Make users play media manually.
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Give clear controls for play, pause, and volume.
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Include captions for video.
Controlling users makes them more engaged and keeps them on your site longer.
9. Test Accessibility on a Regular Basis
Accessibility is not a single task. Periodic testing ensures your website remains inclusive.
Tips:
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Use tools like WAVE, AXE, or Lighthouse.
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Conduct keyboard and screen reader-based manual testing.
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Fix problems when they are found.
SME Digital, as one of the Best Website Design Company Chennai, emphasizes periodic testing to render websites user-friendly and compliant.
10. Follow Web Accessibility Guidelines (WCAG)
WCAG 2.1 guidelines offer a step-by-step guide to accessibility.
Tips:
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Aim for Level AA compliance as a minimum.
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Embed accessibility into the design process.
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Train your team on best practices.
Compliance with WCAG enables your website to be accessed by more individuals while building credibility and engagement—two most significant drivers of Digital Marketing in Chennai.
Final Thoughts
Accessible websites aren't just about compliance, however—they're about providing an effortless, inclusive experience for all and improving your web presence and SEO. Chennai companies can benefit from expert guidance. SME Digital is a Website Design Company in Chennai, combining accessibility, user experience, and digital success.
Need an accessible, high-performing website? Contact SME Digital today and take your web presence to new heights!
