In 2019, the global kombucha market was valued at USD 1.84 billion and is expected to reach USD 10.45 billion by 2027, growing at a CAGR of 23.2% during the forecast period. That year, North America dominated the market, capturing 52.72% of the global share.
Kombucha is a fermented tea beverage made by fermenting sweetened green or black tea with a symbiotic culture of bacteria and yeast (SCOBY). The natural fermentation process results in a slightly effervescent drink with about 0.5% alcohol content. Known for its rich probiotic profile, kombucha is associated with various health benefits such as improved digestion, enhanced gut health, and cardiovascular support. With rising consumer demand for functional and wellness-oriented beverages, the kombucha market is set for significant growth.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
Report Highlights
This report provides a detailed analysis of the kombucha market, covering:
- Current market trends, drivers, and restraints
- Regional performance and emerging opportunities
- Competitive strategies and profiles of key players
- Breakdown of major segments and their growth prospects
Market Driver
Growing Awareness of Kombucha’s Health Benefits
Scientific studies continue to highlight kombucha’s potential in promoting wellness, strengthening its global appeal. For instance, research from University College Cork, Ireland identified lactic acid bacteria generated during fermentation as probiotics that support digestion, gut health, and weight management. Similarly, a study by the University of Toulouse, France found that green tea-based kombucha may aid in lowering cholesterol, managing blood sugar, boosting metabolism, and reducing abdominal fat. Increasing health consciousness, particularly in urban areas, is boosting demand, further supported by kombucha’s rising availability in mainstream retail channels.
Regional Insights
North America Retains Market Leadership
North America generated USD 0.97 billion in 2019 and is expected to remain the leading region due to strong consumer demand for low-sugar and health-focused beverages. Europe ranks second, driven by growing interest in probiotic-based drinks, particularly in countries such as Germany and the UK. Meanwhile, the Asia Pacific market is set to expand rapidly, supported by rising disposable incomes and growing preference for premium, innovative beverage options.
Competitive Landscape
Innovation and Branding as Key Differentiators
Leading companies are focusing on new flavor development, innovative packaging, and aggressive branding to capture consumer attention. Investments in retail visibility across supermarkets, department stores, and health shops are also helping companies strengthen their market presence.
Key Companies Covered:
- Revive Kombucha (California, U.S.)
- Humm Kombucha, LLC (U.S.)
- Reed’s Inc. (Connecticut, U.S.)
- Molson Coors Beverage Company (Chicago, U.S.)
- The Hain Celestial Group (New York, U.S.)
- Health-Ade Kombucha (U.S.)
- PepsiCo, Inc. (New York, U.S.)
- The Coca-Cola Company (Georgia, U.S.)
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Industry Developments
- September 2020 – UK-based Woodies introduced CBD-infused kombucha in flavors like Hibiscus & Raspberry, Orange, and Ginger, combining cannabidiol with fermented tea for added functional benefits.
- March 2020 – KeVita, a subsidiary of PepsiCo, launched redesigned packaging for its kombucha line, aiming to enhance shelf presence and strengthen brand positioning.
