The global liquid laundry detergent market size was USD 24.99 billion in 2023 and is projected to grow from USD 26.52 billion in 2024 to USD 41.65 billion by 2032 at a CAGR of 5.8% during the forecast period. Fortune Business Insights™ mentions this information in its report titled "Liquid Laundry Detergent Market, 2025-2032."
Liquid laundry detergent is a detergent made up of liquid instead of powder. It is composed of surfactants and other ingredients to enhance fabric cleaning. They are an extremely convenient option that eliminates the hassles of lint formation, color loss, and others. It reduces washing time and removes dirt efficiently from clothes. These type of detergents are made up of a mixture of non-ionic and anionic surfactants. Liquid detergents work well in cold, dry, and hot water and reduce the effort taken to wash clothes, and improve the consumer's experience. In addition, the evolving consumer experience and rising demand for effective laundry solutions are expected to boost market progress during the upcoming years.
Get a Free Sample PDF Brochure:
Segmentation Analysis:
By Application, the market is segmented into household and industrial & institutional. Regionally, it is classified into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa.
Highlights of the Report:
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.
Drivers and Restraints:
Robust Demand for Fully Automatic Washing Machine to Propel Market Progress
Rising awareness regarding the benefits of a washing machine is expected to boost demand for convenient consumer goods and appliances. The incorporation of these detergents improves washing quality and eliminates dust and other impurities present in clothes. It5 improves the consumer's convenience and improves time management. Liquid laundry detergents eliminate problems regarding fiber retention and color drains. The incorporation of liquid laundry detergents improves smoothness and provides an excellent washing experience in cold and hot water. It is easily washable and eliminates fiber formation and powder retention. These factors are likely to propel liquid laundry detergent market growth.
Get Your Customization Research Report:
https://www.fortunebusinessinsights.com/enquiry/customization/liquid-laundry-detergent-market-102962
Regional Insights:
Well-established Real Estate to Boost Market Growth in North America
North America is expected to hold a major market and was valued at USD 6.94 Billion in 2020. Adoption of a healthy lifestyle, rapid development of home care facilities, and well-established real estate is expected to boost liquid laundry detergents sales. These factors are likely to boost market development.
Asia Pacific is expected to witness significant growth because of increasing industrial investments in the industrial sectors. Further, the rising demand for effective household products is expected to boost the liquid detergent sales. Further, the spike in middle-class population, household income, and rapid urbanization is expected to boost the liquid detergent demand. These factors are likely to boost the market growth.
In Europe, rising demand for liquid laundry detergent from households is likely to propel the product's sales. Further, rising demand for liquid bio detergents and higher lifestyle expenditure propel industry progress.
Competitive Landscape:
Prominent Companies Announce Hygiene Products to Boost Brand Image
The prominent companies operating in the market announce hygiene products to boost their brand image. For example, A German-based company named Henkel launched hygiene products for tackling the COVID-19 pandemic in May 2020. Further, the incorporation of research and development strategy enables companies to improve their product quality and satisfy consumers' demands. Further, major manufacturers focus on developing advanced production machinery to improve product quality, reduce labor costs, enhance productivity, boost operational efficiency and achieve organizational goals.
Industry Development:
-
May 2022 – Procter & Gamble (P&G) expanded its liquid detergent operations by setting up a manufacturing facility in Hyderabad, India, with an investment of USD 2.51 billion.
-
May 2022 – Unilever PLC’s brand Breeze introduced a new liquid detergent featuring a thinner formula. Packaged in a 500ml bottle, the product is designed to be diluted in 2.5 liters of water, providing over 60 washes.
List of Key Players Profiled in this Market Report:
- Procter & Gamble (U.S.)
- Unilever (U.K.)
- Lion Corporation (Japan)
- KAO CORPORATION (Japan)
- Henkel AG & Co. KGaA (Germany)
- Church & Dwight Co., Inc. (U.S.)
- Reckitt Benckiser Group plc (U.K.)
- Wipro Consumer Care and Lighting (India)
- Seventh Generation Inc. (U.S.)
- Guangzhou Blue Moon Industrial Co., Ltd. (China)
Inquire Before Buying Report:
https://www.fortunebusinessinsights.com/enquiry/queries/liquid-laundry-detergent-market-102962
About Us:
Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.
Contact Us:
Fortune Business Insights Pvt. Ltd.
9th Floor, Icon Tower,
Baner - Mahalunge Road, Baner,
Pune-411045, Maharashtra, India.
Phone:
US: +1 424 253 0390
UK: +44 2071 939123
APAC: +91 744 740 1245
Email: sales@fortunebusinessinsights.com
Connect us via Social Media Channels:
