According to TechSci Research report, “India Pet Food Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Pet Food marketwas valued at USD 973.60 million in 2025 and is expected to reach USD 2,295.81 Million by 2031 with a CAGR of 15.37% during the forecast period.The India pet food market has witnessed significant growth in recent years, driven by rising pet ownership, increased disposable income, and changing consumer attitudes towards pet health and nutrition. As more Indian households embrace pets, especially dogs and cats, there is a growing emphasis on providing high-quality, nutritious food to ensure their well-being. Urbanization and the rise of nuclear families have also contributed to this trend, as pets are increasingly seen as family members. The expansion of e-commerce platforms has made pet food more accessible, further boosting the market's growth. Additionally, the rising awareness of the health benefits associated with feeding pets specialized diets, such as grain-free, organic, and breed-specific food, has spurred demand for premium products.
However, the market faces challenges. One significant hurdle is the price sensitivity of Indian consumers. Although premium and specialized pet foods are gaining traction, they remain unaffordable for many pet owners, particularly in rural and semi-urban areas. Another challenge is the lack of stringent regulations regarding pet food quality and safety, which can lead to the proliferation of low-quality products in the market. Additionally, the diverse dietary habits of pets across different regions in India make it difficult for companies to standardize their offerings. Limited availability of local ingredients for high-quality pet food also poses challenges for manufacturers, increasing production costs and affecting product pricing. Despite these challenges, the India pet food market is expected to grow steadily, with pet owners becoming more conscious of their pets' health, driving demand for specialized and premium products
India Pet Food Market Overview
India’s pet food market is flourishing, propelled by rising pet ownership, urban lifestyles, and a growing preference for premium nutrition among pet parents. Pets are increasingly seen as family members, driving demand for high-quality, safe, and specialized food options.
Surge in Pet Ownership & Changing Mindshare
The rise of nuclear families and solo living has led to a marked increase in dog and cat adoption, especially in urban areas. As emotional bonds deepen, owners are viewing pet food as a crucial aspect of their animals’ wellbeing and happiness.
Premiumization of Pet Nutrition
Pet owners are shifting from economy feed to premium formulations that emphasize quality protein sources, grain-free recipes, and life-stage targeting (puppy/kitten, adult, senior). Veterinary-endorsed brands, functional foods (for joint health, digestion, skin), and breed-specific mixes are gaining popularity.
Local & International Brand Mix
International brands continue to set benchmarks for advanced formulations, but Indian brands are gaining ground with value-for-money, locally adapted recipes. These domestic brands offer formulations focused on local climate conditions, indigenous protein types, and regional pricing.
E‑Commerce & Omni-Channel Growth
Online platforms have dramatically boosted variety and convenience, offering auto-replenishment, subscription models, and patient filtering tools. Simultaneously, pet boutiques and vet clinics provide custom services, personal guidance, and trust-building—especially for new or specialized pet parents.
Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " India Pet Food Market” - https://www.techsciresearch.com/report/india-pet-food-market/5074.html
The India Pet Food market is segmented into pet type, food type, ingredients, sales channel, regional distribution, and company.
Based on sales channel, The online segment is rapidly emerging as the fastest-growing channel in the Indian pet food market. This growth is driven by several factors, including increasing internet penetration, rising smartphone usage, and changing consumer shopping habits. Online platforms offer unparalleled convenience and accessibility, allowing pet owners to browse a wide range of pet food products, compare prices, read reviews, and make purchases from the comfort of their homes. This convenience is particularly appealing to busy urban dwellers who may prefer the ease of online shopping over visiting physical stores. Moreover, the COVID-19 pandemic accelerated the adoption of online shopping for pet essentials as consumers sought contactless shopping options. E-commerce platforms responded by enhancing their product offerings, improving logistics, and implementing robust customer service to cater to the growing demand. Manufacturers and retailers are investing in digital marketing strategies and partnerships with e-commerce platforms to expand their online presence and reach a broader audience across geographies. As a result, the online segment continues to experience exponential growth, shaping the future of the pet food market in India.
Based on region, the south region has emerged as one of the fastest-growing areas, driven by several key factors contributing to its rapid expansion. Geographically, the South region includes major metropolitan cities such as Bengaluru, Chennai, Hyderabad, and Kochi, which are witnessing increasing urbanization and a rising middle-class population with higher disposable incomes. These factors have led to a significant rise in pet ownership, particularly among younger demographics who view pets as companions and integral parts of their families. Cultural shifts towards nuclear families and smaller living spaces in urban areas have also contributed to the growing popularity of pets, particularly dogs and cats, in South India. This demographic trend has fueled demand for a diverse range of pet food products that cater to different pet species, breeds, and dietary preferences. The South region's robust retail infrastructure, including the presence of pet specialty stores, supermarkets, and online platforms, has further facilitated the accessibility of pet food products to consumers. Manufacturers and retailers are increasingly focusing on expanding their market reach in South India through localized marketing strategies, product innovation, and partnerships with regional distributors. As a result, the South region continues to experience accelerated growth in the pet food market, shaping its future trajectory across the country.
Trend Toward Fresh & Natural Diets
Demand is rising for minimally processed pet foods—like freeze-dried, raw, or wet food variants—that claim to preserve nutrients and mimic ancestral diets. Home-cooked pet meals, raw food kits, and lightly processed alternatives are slowly gaining mainstream traction.
Health Focus & Functional Products
Pet parents are turning to foods enhanced with additional nutrients—like probiotics, omega-3 fatty acids, antioxidants, and joint supplements. Brands that offer visibly healthier coat, digestion, or mobility results are growing in loyalty and visibility.
Personalized & Custom Nutrition
Some startups and premium brands are offering tailored nutrition based on pet breed, age, weight, allergies, and lifestyle. Custom feed blends—with precise macro- and micro-nutrient profiles—are part of a broader trend toward personalization in pet care.
Veterinary & Clinical Channels
Veterinarians and animal hospitals are playing crucial roles in shaping purchases for pets with special health needs, offering prescription diet ranges for conditions like obesity, allergies, renal issues, and GI sensitivities.
Sustainability & Ethical Sourcing
Climate-aware consumers are favoring pet food with sustainably sourced ingredients, recyclable packaging, and low-waste manufacturing practices. Brands are launching eco-friendly packaging, traceable sourcing, and by-product variants to address waste and cost concerns.
Community & Digital Engagement
Pet-centric content—like care guides, dog-walking communities, pet nutrition forums, and social media pet pages—is shaping purchasing behavior. Online reviews, user-generated stories, and influencer promotions enhance product discovery and trust.
Future Outlook
The India pet food market is poised for robust growth, driven by evolving pet–owner relationships, rising disposable incomes, and deeper awareness of pet health and nutrition. Brands that combine nutritional integrity, personalization, and accessible distribution are poised to lead this rapidly professionalizing market.
Major companies operating in India Pet Food market are:
- Mars International India Private Limited
- Nestlé India Limited
- Himalaya Drug Company Private Limited
- Drools Pet Food Private Ltd
- Venky's (India) Limited
- Goa Medicos Private Limited (Farmina)
- AOV Agro Foods Pvt. Ltd
- Bharat International Pet Foods Private Limited
- Orange Pet Nutrition Private Limited
- Hausberg Private Limited (Canine India)
Download Free Sample Report - https://www.techsciresearch.com/sample-report.aspx?cid=5074
Customers can also request for 10% free customization in this report.
“One key trend in the India pet food market is the growing demand for organic and natural pet food. As pet owners become more health-conscious, they are seeking products that are free from artificial additives, preservatives, and fillers. Organic pet food, made from natural ingredients, is gaining popularity due to its perceived health benefits, such as improved digestion, stronger immunity, and healthier coats. This trend is expected to accelerate as consumers prioritize their pets' long-term health”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
India Pet Food Market, By Pet Type (Dog, Cat, Fish, Other), By Food Type (Dry, Wet, Others (Treats, Flake & Pellet, Freeze-Dried, etc.)), By Ingredients (Plant-based, Animal-based), By Sales Channel (Pet Specialty Store, Supermarket/Hypermarket, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Pet Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Pet Food market.
Contact Us-
TechSci Research LLC
420 Lexington Avenue, Suite 300,
New York, United States- 10170
M: +13322586602
Website: www.techsciresearch.com
Comments
0 comment