Winning a PR award isn’t just about recognition. It proves your work mattered. People noticed. It had impact.
The Global Impact Award is one of those honors that businesses truly value. Winners often get featured in outlets like Business Insider. Their campaigns often highlight social impact, employee recognition programs, or measurable results.
Here’s how to make your campaign stand out.
Tell a Clear Story
Judges read dozens of entries. Weak stories get lost.
Ask:
-
What was the problem?
-
Why did it matter?
-
What did you do?
-
What were the results?
A strong entry might start: “Our community lacked access to reliable information during a health crisis.” Direct, human, memorable. Avoid vague lines like: “We wanted to improve communications.”
The Global Impact Award favors campaigns with simple, compelling stories.
Back It Up With Data
Stories make people care. Numbers make them believe.
Include:
-
Audience growth or engagement percentages
-
Media impressions
-
Coverage in Business Insider, USA Today
-
Staff survey results for employee recognition programs
Don’t just say, “It worked.” Show evidence: “85% of employees reported feeling more valued.”
Keep It Human
Perfect campaigns are forgettable. Real ones stick.
Admit challenges. Show persistence. One team’s first rollout failed, but after adjustments, engagement doubled. Judges notice honesty.
The Global Impact Award rewards growth, not just flawless execution.
Pick the Right Category
Place your campaign correctly:
-
Company excellence awards
-
Sustainability or social impact
-
Industry-specific awards
Even great campaigns can lose impact in the wrong category.
Make Judges Feel Something
Numbers matter, but emotion pulls judges in.
Share human stories. A quote like: “I finally felt valued after ten years” can stick more than statistics alone.
The Global Impact Award highlights campaigns that balance measurable results with human impact.
Structure and Collaboration
Keep it simple:
-
Challenge
-
Strategy
-
Execution
-
Results
Show teamwork. Did staff or partners contribute? If your campaign involves employee recognition programs, highlight staff involvement. Authentic collaboration stands out.
Stress Long-Term Impact and Media Coverage
Short-term wins aren’t enough. Did your work change behavior or create lasting effects?
External coverage adds credibility. If your campaign got featured in Business Insider, USA Today, or other outlets, include it. Winning the Global Impact Award can boost visibility further.
Quick Checklist
-
Clear problem and story
-
Measurable results
-
Honest, human tone
-
Correct category (company excellence awards, industry-specific awards)
-
Emotional connection
-
Simple structure
-
Collaboration shown
-
Long-term impact
-
Media recognition
The campaigns that succeed aren’t always the slickest—they feel human, show real results, and include personal stories. Whether you focus on employee recognition programs, aim for company excellence awards, or target industry-specific awards, the approach is similar: be clear, back it up, keep it human, and make it simple. That’s how you grab judges’ attention and increase your chance of winning the Global Impact Award.
