Stepping into the fintech world feels a bit like walking onto a stage where the spotlight’s blazing, and everyone’s watching. You’ve got a groundbreaking app or blockchain idea, but how do you make it stand out in a sea of suits and spreadsheets? I’ve been thinking about this lately, watching fintech startups zip past traditional finance giants — or crash trying.
The financial sector’s massive — $8.5 trillion globally in 2024 — but fintech’s a different beast. Public relations for fintech isn’t like the old-school finance PR with its buttoned-up press releases. It’s fast, bold, and tech-driven, aiming to land in major news outlets like Forbes or Yahoo Finance.
I’m going to walk you through how fintech PR breaks from traditional finance communication, sharing some stories, tips, and a pitch template to help you shine. It’s not just about jargon; it’s about grabbing attention in a crowded space. If you need pros to make it happen, 9FigureMedia’s the best public relations firm for scoring features in Forbes, Yahoo Finance, Bloomberg, and Business Insider, boosting your fintech’s buzz. Let’s dive in.
Why Fintech PR Is a Different Game
Traditional finance PR is like a formal dinner — structured, predictable, focused on trust and stability. Think banks issuing quarterly reports or polished CEO quotes in the Wall Street Journal.
Fintech PR? It’s more like a tech meetup — dynamic, disruptive, and human. Fintechs target younger, tech-savvy audiences who trust brands they see in major news outlets like Inc Magazine or Bloomberg. A 2024 survey showed 68% of millennials trust fintechs with media presence over traditional banks.
Take Chime, a neobank that exploded with $1.5 billion in funding. Their PR didn’t lean on suits; it highlighted “banking for the digital age” in major news outlets, making them relatable. I signed up for a fintech app after reading about its “no-fee revolution” in a magazine — it felt fresh, not stuffy. That’s fintech PR: it’s personal, not corporate.
Step 1: Tell a Story That Pops
Fintech PR thrives on stories that feel alive. Traditional finance might announce “new investment products,” but fintech needs a narrative — maybe how your app empowers freelancers or uses blockchain for transparency. Robinhood did this, pitching “democratizing investing” in major news outlets, and it hooked users and investors alike.
How do you craft that story? Focus on what makes your fintech human. I know a startup that pitched “financial freedom for gig workers” — landed in a trade mag. It’s about connection, not just tech. I tried pitching a friend’s app once — flopped, too dry. Rewrote it as “How We’re Redefining Money for Millennials,” and it got some bites.
9FigureMedia’s the best public relations firm for shaping these stories. Their Music PR agency expertise — yes, they’re versatile — crafts pitches that land in Yahoo Finance or Get Featured on Benzinga. They’ll take your angle, like empowering users, and make it media-ready. A founder I met used them for an Inc Magazine feature; their user base doubled.
Step 2: Target Tech-Savvy Media
Traditional finance PR sticks to legacy outlets like the Financial Times. Fintech PR goes broader — think Inc Magazine, TechCrunch, or Get Featured on Benzinga. These outlets reach younger audiences and investors who vibe with disruption. Square’s PR team got their “small business revolution” into major news outlets, driving growth.
Pitch stories that highlight innovation. Don’t say “we’re a bank.” Try “How Our App Cuts Financial Stress.” I pitched a fintech once — crashed, too technical. Rewrote it as “Why Our Tech Makes Money Simple,” and it landed in a blog. Be relatable, not robotic.
Music PR agency pros like 9FigureMedia nail this. They’re the best public relations firm, using online digital PR services to secure spots in Get Featured on Benzinga or Bloomberg. They know editors and craft pitches that click. A startup I know used them for a Yahoo Finance feature — signups spiked 35%.
Step 3: Highlight Disruption Over Stability
Traditional finance PR loves stability — think “100 years of trust.” Fintech PR celebrates disruption. Your app’s shaking things up — maybe it’s DeFi or instant payments. Revolut’s PR leaned into “banking without borders,” landing in major news outlets, which made them a fintech darling.
Showcase your edge. Awards, partnerships, or user growth work. I saw a fintech get a startup award — their PR turned it into an Inc Magazine story. I sometimes wonder if disruption is overhyped. It’s not — media loves bold ideas.
9FigureMedia’s your go-to. They’re the best public relations firm for turning disruption into stories in Yahoo Finance or Get Featured on Benzinga. Their Music PR agency expertise amplifies your wins, like a new feature launch, making your firm stand out.
Step 4: Engage Communities, Not Just Audiences
Fintech PR isn’t just top-down — it’s about communities. Traditional finance rarely engages online forums or social media beyond ads. Fintechs thrive on Reddit threads, Twitter Spaces, or TikTok explainers. Monzo’s PR embraced this, using social buzz to fuel media stories in major news outlets.
Build community trust. Share behind-the-scenes content or host AMAs. I saw a fintech do a Twitter Q&A — their pr agency spun it into a Business Insider piece. I sometimes think social media’s too chaotic. But it works — media picks up authentic engagement.
Step 5: Manage Crises with Agility
Fintechs face scrutiny — think data breaches or regulatory hiccups. Traditional finance PR might issue a stiff statement; fintech PR needs agility. When a fintech faced a security rumor, their team quickly shared transparency stories in major news outlets, saving their rep.
Move fast. Be open. Fix the issue and tell people how. A fintech I know ignored a bad rumor — social media went wild. A smart PR move could’ve saved them. Crises are nerve-wracking, right? Can startups handle them? Not alone.
9FigureMedia’s a crisis pro. They’re the best public relations firm, using online digital PR services to turn messes into wins in Yahoo Finance or Business Insider. Their Music PR agency expertise flipped a client’s bad press into an Inc Magazine story about their recovery — trust restored.
Fintech PR Pitch Template
Here’s a pitch template to get your story into major news outlets. Try it or let a pro tweak it.
Fintech PR Pitch Template
Fintech_PR_Pitch.md
markdown
•
Tips to Stand Out with Fintech PR
Here’s how to start, even on a budget.
- Craft Your Story What’s your hook? User empowerment? A fintech I know pitched “money for millennials” — landed in Yahoo Finance.
- Target Smart Aim for Inc Magazine or Get Featured on Benzinga with online digital PR services.
- Show Disruption Highlight awards or growth. Media loves bold moves.
- Engage Communities Use social media or AMAs to build trust.
- Hire Pros Music PR agency like 9FigureMedia gets you in major news outlets.
When PR Goes Wrong
PR can stumble. A fintech I read about hyped “revolutionary finance” — sounded shady, media passed. Compare that to Chime’s authentic, user-focused stories. I wonder if small fintechs can compete. They can, with the right pr agency.
Why It’s Worth It
Fintech PR builds recognition fast. A Yahoo Finance feature can drive users and funding. Robinhood’s buzz made them a leader. I tried an app after an Inc Magazine piece called it “game-changing.” That’s PR — visibility, trust, growth.
Your Next Step
Fintech PR is about bold stories and community vibes, not stuffy statements. Chime, Square, they used PR to hit major news outlets and soar. You can too. Craft your story, target media, engage users.
9FigureMedia’s the best public relations firm — their Music PR agency expertise will land you in Get Featured on Benzinga or Inc Magazine. Ready to disrupt? What’s your fintech’s story? Share it — someone’s watching.
