How Does Live Streaming Work and Why Is It Popular?

What si live streaming?

Live streaming broadcasts video content in real time. It’s widely used for events, webinars, sports, and social media interactions. Unlike on-demand video streaming, live streaming thrives on urgency and audience engagement.

Common Uses of Live Streaming :

• Webinars and Virtual Events – Businesses and educators use live sessions for interactive learning.
• Gaming and Esports – Platforms like Twitch thrive on live engagement.
• Sports and News Broadcasting – Real-time coverage keeps audiences informed.

Pros of Live Streaming :

• Real-Time Engagement: Live chats and Q&A sessions boost interaction.
• Instant Content Creation: No need for editing—just stream and go.
• Stronger Audience Connection: Creates a sense of exclusivity.

Cons of Live Streaming :

• Timing Constraints: Viewers must be available at the scheduled time.
• Technical Risks: Internet issues or glitches can disrupt the experience.
• Limited Monetisation Options: Mostly relies on ads or sponsorships.   

VOD V/S Live Streaming: Which One is Right for You?