Mistakes to Avoid When Using a Food Delivery App
Food delivery is booming, and with the availability of apps like grab food and food panda, online food ordering App is easier than ever for the customer. Food delivery can improve your sales but brings some challenges. The following common mistakes when managing your food deliveries to avoid with some recommendations to help you streamline your process
1. Order Management System Not Using.
It doesn't matter how big or small a restaurant you run - not having an active order management system is one of the biggest mistakes that restaurants make. Sit down at a restaurant with dine in, takeaway and delivery orders for a minute and try to count the orders. It's difficult! Without a central order management system in place, it's easy to lose orders and have delays. Accidental order mix ups can happen without a proper system in place. An effective POS system with an order management feature can help take the confusion out of all the chaos of processing orders. The last significant focus point is not to confuse orders because that is not only for your advantage, but your customer's experience too. Restaurants that use your POS and have order management features built into the system had 20% fewer order errors leading to happier customers and repeat customers.
2. Packaging Incorrect
Food packaging is critically important. One of the main delivery faults is poor packaging resulting in a spillage or leak, or food delivered cold. These are the most common reasons for complaints by customers. If you want your food to arrive properly to your customers, invest in strong packaging that is insulated to keep the food at a proper temperature.Make sure that your covering is tamper-proof for food safety. Only 29% of customers responding to a survey conducted by Statista said they would order again from a restaurant who provided a poorly packaged delivery.
3. Overlooking Food Quality For Delivery
Don’t lower the quality for delivery Just because it’s takeaway doesn’t mean you have to make a compromise on quality. Takeaway and delivery should still be just as good as the food you are serving on-house. It is easy to cut corners when you focus on the speed of delivery, and it can be lost in food quality. Make sure you have a process in place to ensure quality is being maintained in your delivery.
4. Poorly Training Delivery Staff
Many restaurant owners fail to realize the importance of training their delivery driver staff. During food deliveries What are some dangers that occur? Poor food handling, bad communication with customers, and accidents while driving. Make sure your delivery staff are all well trained in food handling, customer service, and safe driving.
7. Forgetting About Time Management
In the world of food delivery, time is everything. food to reached fresh and as quickly as possible Customers expect. When you are late, it doesn't only ruin the food, but the whole customer experience becomes less enjoyable. A survey indicated that 60% of costumes would consider not reordering from a restaurant again if their food was late. To avoid issues with time, use a reliable food delivery app or offer delivery tracking through your POS system.
6. Not Updating The Menu For Delivery
Some foods do not travel well at all, and if you have not adjusted your menu for delivery, it could leave customers disappointed. For instance, fries will easily get soggy, or some items simply lose their texture/taste once they have been delivered. If you haven’t updated and properly labeled items on your menu, make sure you do so with items that can properly travel. Also make sure to note any changes to the menu when you are making your online menu (potentially confusing for customers).
7. Online Ordering Process Complicated
If your online ordering experiences are overly complicated or confusing, your customers may abandon their cart altogether and ultimately choose to order from your competitors. It only takes one negative experience for customers to decide not to order with you ever again. When food ordering through a website, or food delivery app, ensure you make it easy for your customers to order online takeaway, some simple ways to do this are by simplifying the menu structure, providing clear instructions for customizable options, and implementing a guest checkout to minimize the need for customers to create an account to order
According to a study conducted by oracle, 89% of customers are likely to abandon their order if the online ordering process is too complicated, or takes an unreasonable amount of time.
8. Payment Methods Overcomplicating
Customers favor a straightforward payment method that prioritizes security. Offering only a few payment options can be frustrating and limiting for customers. You should offer multiple payment options in your online takeaway process, which could include credit/debit cards, e-wallets, and cash on delivery. You might also want to consider enabling customers to pay directly through the food delivery app since they may prefer it
9. Customer Feedback Not Monitoring
Feedback doesn't just come in the form of praise though - negative feedback can also help with improving your food delivery service. Leave it too long and hope that it will go away? Don't make the mistake of ignoring a customer complaint or not replying to bad reviews that you might be getting on various food delivery apps. You should be monitoring these reviews and feedback to help improve your service. If more customers observe that you are delivering late or the food is cold? That indicates that you may have a serious problem with the delivery process.
According to a survey by review trackers, 94% also said that a bad review had made them actively want to avoid a business.
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10 Failing To Plan For High- Demand Times
ll restaurants experience busy times like weekends or public holidays. If you do not take into account busy times carefully, you will overwork your kitchen staff and cause them delays. You want to do this by having your staff organized ahead of time, or by accommodating the busy period appropriately by deliberately limiting the number of accepted orders. Having a POS system with integrated delivery management features allows you to track order volume and manage delivery bottlenecks and busy periods.
