The global biscuits market was valued at USD 108.75 billion in 2024 and is projected to increase from USD 113.76 billion in 2025 to approximately USD 167.69 billion by 2032, registering a compound annual growth rate (CAGR) of 5.70% over the forecast period. In 2024, Asia Pacific held the largest market share at 32.74%, while the U.S. market is poised to reach USD 17.02 billion by 2032, driven by the availability of a wide variety of biscuit brands offered in multiple flavors, shapes, and sizes.
Biscuits are baked, flour-based snacks known for their dry, crisp texture. Standard ingredients include flour, sugar, fat (such as butter or vegetable oil), eggs, and leavening agents like baking soda or baking powder. Flavors are enhanced with additions such as chocolate, nuts, dried fruits, seeds, cheese, spices, and essences. The dough is shaped and baked to a crisp finish, yielding biscuits in diverse varieties—digestive, plain, cream-filled, sandwich, wafer, and shortbread. These are commonly consumed as snacks or accompaniments to tea and coffee.
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Market Segmentation
Sweet biscuits dominate the market due to their wide consumer appeal and favorable nutritional profile. The market is segmented into sweet biscuits, savory biscuits, and crackers, with sweet biscuits holding the largest share. This is attributed to their rich content of carbohydrates, fats, and fiber, along with their broad global availability. In terms of flavor, options include plain, chocolate, cheese, fruit & nut, and others. As of 2022, plain biscuits led the flavor segment, favored for their simplicity, minimal ingredients, and the ease with which consumers can assess their nutritional content.
Distribution channels for biscuits include supermarkets/hypermarkets, specialty stores, online platforms, and independent bakeries. Among these, supermarkets and hypermarkets remain the preferred sales channel, thanks to their wide product variety and consistently high foot traffic. These outlets continue to serve as the primary point of purchase for consumers seeking convenience and product diversity.
Regional Insights
The report segments the global biscuits market into Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Asia Pacific continues to lead the market, driven by rising demand among middle-income consumers and the region's strong tea-time snacking culture, while growing health consciousness is prompting a shift toward healthier biscuit options. North America is expected to witness substantial growth, fueled by increasing consumption among working professionals, changing lifestyles, and rising disposable incomes.
Key Market Drivers and Challenges
Retail Expansion and E-Commerce Boost Market Reach
The rapid growth of e-commerce platforms and the continued expansion of organized retail networks have made a wide array of biscuit products more accessible to consumers globally. This, combined with rising demand for both value and premium options, is significantly boosting market growth.
Price Volatility and Snack Alternatives Pose Risks
However, fluctuating prices of raw materials and growing competition from alternative snack products may hamper market expansion.
Competitive Landscape
Product Innovation and Strategic Partnerships Drive Market Presence
Key players are prioritizing product innovation, flavor diversification, and strategic collaborations to reinforce their market positions. Investments in R&D are resulting in improved product formulations, while expansions in production capacity are helping companies meet rising global demand.
Major Companies Profiled:
- Yıldız Holding (Turkey)
- Mondelēz International (U.S.)
- Kellogg Co. (U.S.)
- ITC Limited (India)
- Britannia Industries (India)
- Lotus Bakeries Corporate (Belgium)
- Campbell Soup Company (U.S.)
- Nestlé (Switzerland)
- The Kraft Heinz Company (U.S.)
- Ferrero (Italy)
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Recent Industry Development:
- January 2022 – Mondelēz International launched Oreo Double Stuf in India, featuring nearly double the crème filling. The launch was intended to capture a wider consumer base and strengthen Oreo’s presence in India’s premium biscuit market.
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