Biscuits Market Outlook 2025: Key Insights on Demand, Competitive Landscape, and Future Opportunities

MARKET OVERVIEW

The global biscuits market is poised for significant growth, with its value reaching USD 128.7 billion in 2024. Projections indicate an expansion to USD 187.0 billion by 2033, reflecting a CAGR of 4.2% during the forecast period. This growth is driven by increasing consumer demand for convenient snacking options, the introduction of innovative biscuit varieties in diverse flavors and textures, and the enhanced accessibility of products through online platforms. The market's evolution is further supported by changing dietary habits and the globalization of food preferences.

STUDY ASSUMPTION YEARS

• Base Year: 2024
  
  

• Historical Years: 2019–2024
  
  

• Forecast Years: 2025–2033
  
  

BISCUITS MARKET KEY TAKEAWAYS

• The global biscuits market was valued at USD 128.7 billion in 2024 and is projected to reach USD 187.0 billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033.
  
  

• Sweet biscuits dominate the market, offering a variety of options like cookies, sandwich biscuits, and chocolate-coated biscuits that cater to diverse consumer tastes.
  
  

• Wheat remains the primary ingredient in biscuit production, with oats and millets gaining popularity due to health-conscious consumer trends.
  
  

• Pouches and packets are the preferred packaging types, providing convenience and portability for on-the-go consumption.
  
  

• Supermarkets and hypermarkets are the leading distribution channels, though online stores are rapidly expanding their market share.
  
  

• Asia Pacific holds the largest market share, driven by a large population base and increasing urbanization.
  
  

• Innovations in product offerings, including gluten-free, vegan, and organic biscuits, are attracting health-conscious consumers and expanding the market.
  
  

Request for a sample copy of this report : https://www.imarcgroup.com/biscuits-market/requestsample

MARKET GROWTH FACTORS

1. Growing need for quick snacking choices

People are looking for fast and convenient snacks as lifestyles get more and more demanding. Biscuits are ideal here as they travel well and demand no preparation. Individually wrapped or portion-controlled packing improves the convenience element even more, therefore biscuits are a perfect option for consumption on the go. Among working professionals and pupils who would rather have snacks that are both convenient and delicious, this trend is especially clear.

2. Innovative goods launch

To satisfy changing consumer demands, producers are always looking for new ideas. The biscuits industry has been rejuvenated by the introduction of novel flavors, textures, and shapes. Furthermore appealing to particular dietary needs and lifestyles are the rise of health-oriented products including gluten-free, vegan, and organic biscuits. High-end and gourmet biscuit selections with unusual components and skilled handiwork are also drawing interest among consumers looking for luxurious experiences.

3. Development of internet sales channels

The biscuits industry has been greatly affected by the rise of e-commerce since it increases product availability. From the convenience of their houses, internet portals let consumers discover a large assortment of biscuit goods, compare prices, and read reviews. Particularly for specialty and specialty cookie companies that might not have extensive physical distribution, this ease has caused rising sales. The growing popularity of online retailing is projected to keep propelling market expansion in the years to come.

MARKET SEGMENTATION

Breakup by Product Type:

• Crackers and Savory Biscuits
  
  

• Plain Crackers: Simple, unflavored crackers often consumed as a light snack or paired with toppings.
  
  

• Flavored Crackers: Crackers infused with various seasonings to enhance taste.
  
  

• Sweet Biscuits
  
  

• Plain Biscuits: Basic sweet biscuits without additional fillings or coatings.
  
  

• Cookies: Soft or crunchy baked biscuits, often containing chocolate chips, nuts, or dried fruits.
  
  

• Sandwich Biscuits: Biscuits with a sweet filling, such as cream or jam, between two layers.
  
  

• Chocolate-coated Biscuits: Biscuits covered with a layer of chocolate for added flavor.
  
  

• Others: Includes various other sweet biscuit varieties not categorized above.
  
  

Breakup by Ingredient:

• Wheat: The most commonly used grain in biscuit production, known for its versatility and taste.
  
  

• Oats: A whole grain option favored for its health benefits and fiber content.
  
  

• Millets: Gluten-free grains gaining popularity for their nutritional value.
  
  

• Others: Includes alternative ingredients used to cater to specific dietary requirements.
  
  

Breakup by Packaging Type:

• Pouches/Packets: Flexible packaging offering convenience and portability.
  
  

• Jars: Reusable containers that provide product protection and extended shelf life.
  
  

• Boxes: Traditional packaging that offers structure and protection for biscuits.
  
  

• Others: Includes various other packaging formats used in the industry.
  
  

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets: Large retail stores offering a wide variety of biscuit brands and types.
  
  

• Convenience Stores: Smaller retail outlets providing quick access to biscuit products.
  
  

• Independent Bakery: Local bakeries producing and selling their own biscuit varieties.
  
  

• Online Stores: E-commerce platforms offering a broad selection of biscuits for home delivery.
  
  

• Others: Includes alternative distribution channels such as vending machines and direct sales.
  
  

Breakup by Region:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa
  
  

REGIONAL INSIGHTS

Asia Pacific leads the global biscuits market, accounting for over 37.5% of the market share in 2024. This dominance is attributed to the region's large population, rapid urbanization, and changing dietary habits favoring convenient snack options. The expansion of organized retail and increased online shopping have further facilitated market growth in countries like China and India.

RECENT DEVELOPMENTS & NEWS

The biscuits industry is witnessing a surge in product innovations and sustainable practices. Manufacturers are introducing biscuits with unique flavors and health-oriented ingredients to cater to diverse consumer preferences. There's a notable shift towards eco-friendly packaging solutions, with companies adopting recyclable materials to reduce environmental impact. Additionally, the rise of plant-based and vegan biscuit options reflects the industry's response to evolving dietary trends.

KEY PLAYERS

• Bahlsen GmbH & Co. KG
  
  

• Britannia Industries Limited
  
  

• Burton's Biscuit Company
  
  

• ITC Limited
  
  

• Kellogg Company
  
  

• Lotus Bakeries Corporate
  
  

• Mondelez International Inc.
  
  

• Nestlé S.A.
  
  

• Parle Products Private Limited
  
  

• Pladis Global
  
  

• Walker's Shortbread