In today’s digital-first world, communication plays a vital role in building strong customer relationships. Businesses, whether small startups or large enterprises, need direct, reliable, and personalized ways to connect with their audience. This is where WhatsApp Business comes in. With over 2.5 billion users worldwide, WhatsApp is not just a messaging app anymore—it has become an essential tool for business communication, customer service, and eCommerce.
In this blog, we’ll dive deep into the WhatsApp Business features, explore the new features of WhatsApp, and explain how these tools can help businesses build better engagement and boost growth.
What is WhatsApp Business?
WhatsApp Business is a free-to-download app developed specifically for small and medium-sized businesses. Unlike the regular WhatsApp Messenger, it provides extra functionalities designed to simplify communication, automate responses, and create a professional brand presence.
It allows businesses to showcase their products, interact with customers, send updates, and even handle support queries—all in one place. With its popularity, more companies are creating a WhatsApp Business account to enhance customer convenience and loyalty.
Register here: https://accounts.webmaxy.co/whatsapp-commerce/register
Core WhatsApp Business Features
Let’s take a closer look at the most important Business WhatsApp features that help businesses stay connected with customers.
1. Business Profile
A WhatsApp Business account feature is the customizable business profile. You can add your:
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Business name
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Logo and profile picture
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Description
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Contact details (email, phone number, website link)
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Store address and location
This makes your account look professional and trustworthy.
2. Product Catalog
One of the most useful WhatsApp Business account features is the catalog. It lets you display your products and services directly on WhatsApp. Customers can browse items, check prices, and place orders without leaving the app. This feature has turned WhatsApp into a mini eCommerce store.
3. Labels for Chats
