Prepared Flour Mixes Market: Growing at a Significant Pace Owing to Increasing Demand for Convenience and Ready-to-eat Food Products

The global prepared flour mixes market is driven by increasing demand for convenience and ready-to-eat food products. The prepared flour mixes market provides consumers with easy to use premixes for baking various bakery and breakfast food products at home without much effort. The prepared flour mixes contain pre-measured dry ingredients including flour, leavening agents, salt and sometimes sugars which saves preparation time for consumers. Prepared flour mixes are available for making pancakes, waffles, muffins, biscuits and various other bakery products.

The Global Prepared Flour Mixes Market is estimated to be valued at US$ 59.44 Bn in 2024 and is expected to exhibit a CAGR of 8.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the prepared flour mixes are ADM, Lesaffre, Bakels Group, PURATOS, Associated British Foods plc, Allied Pinnacle Pty. Ltd., Intermix, Rich Products Corp., Nisshin Seifun Group Inc., Yihai Kerry, Nitto-fuji International Vietnam Co., Ltd., Pondan (PPMI), Interflour Group Pte. Ltd., Tate & Lyle, Frutarom , General Mills., Bakels India, Limagrain, Surebake, and Romix Foods Limited. The growing popularity of ready-mixes and convenience food products among consumers is driving the growth of the prepared flour mixes market globally. Major players are expanding their product portfolio and global presence to leverage the growth opportunities in developing regions.

The demand for prepared flour mixes is growing significantly owing to increasing demand for convenience and ready-to-eat food products globally.
The rising demand for bakery and breakfast products coupled with busy lifestyle of consumers is a major factor augmenting the growth of prepared flour mixes market. Prepared flour mixes save considerable preparation time as all the dry ingredients are pre-mixed which is appealing to time-strapped consumers.

Major players are focusing on geographical expansion strategies to increase their market presence globally especially in developing regions where the demand for convenience food is rising rapidly. Market players are also introducing innovative product variants with addednutrients, proteins and fibers to cater to the dynamic consumer needs. For example, Lesaffre introduced gluten-freeprepared flour mixes for cakes, pancakes and waffles to target consumers with gluten intolerance.

Market key trends:

One of the key drivers in the Prepared Flour Mixes Market Demand is the growing demand for clean label and organic products. There is increasing consumer preference for ingredients they can recognize and pronounce. This is driving the manufacturers to develop clean label prepared mixes using natural and organic ingredients without artificial preservatives, colors, and flavors. Players are emphasizing on the source and quality of ingredients used. For instance, Rich Products Corp launched clean label organic pancake and baking mixes made using Non-GMO verified and organic ingredients. The company further expanded its organic portfolio by launching organic brownie mixes.

Porter’s Analysis
Threat of new entrants: Low capital requirements but high brand recognition. New entrants face challenge of established players.
Bargaining power of buyers: Availability of substitutes puts pressure on prices. Buyers bargain for better prices and variety from established brands.
Bargaining power of suppliers: Flour and ingredients suppliers have moderate bargaining power due to perishable nature of supplies. Suppliers may shift to alternative buyers.
Threat of new substitutes: Homemade batter or just-add-water mixes present options for cost-conscious buyers. Change in tastes and trends pose threat.
Competitive rivalry: Intense competition due to low differentiation. Players compete on pricing, variety, promotions and innovative flavors.

North America accounts for the largest share in prepared flour mixes market owing to busy lifestyle and growing demand for convenient food items. United States holds majority market share in the region.

Asia Pacific is identified as the fastest growing region for prepared flour mixes market on account of changing food habits and rising demand in developing countries like India and China. Growth in urban population coupled with increasing number of working women is fostering market growth in Asia Pacific.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)