What SEO mean??
Search Engine Optimization in short SEO, it is the method/practice of enhancing and improvising a website to increase its visibility in search engines and in results. The aim of SEO is to attract organic (non-paid) traffic to a site by improving its ranking for relevant search queries.
- Keyword Research
This involves in identifying the specific words and phrases that potential customers use to search for products, services, or information related to your business. By understanding your Niche, Brainstorm Seed Keywords, Use Keyword Research Tools, Analyze Search Intent, Check Competitor Keywords, Analyze and Select Keywords, Use Keywords Strategically, Monitor and Adjust.
Tools for Keyword Research
Google Keyword Planner: Free tool by Google for finding keywords and getting search volume data.
Ahrefs: Comprehensive SEO tool that provides keyword research, competitor analysis, and backlink data.
SEMrush: Offers keyword research, site audit, and competitive analysis features.
Moz: Provides keyword suggestions, search volume, and difficulty scores.
Ubersuggest: Free tool that generates keyword ideas and provides search volume data.
By effectively making keyword research, you can optimize and improve website’s content, it can improve search engine rankings, attract and improve more targeted traffic.
- Backlinks
These are the links on websites other than your own that go back to a page on your website. It also known as inbound or incoming links, are links from one website to another. Website with high quality backlinks are more trustworthy and authoritative, pages with high backlinks have high rankings in search engine. Backlinks can bring high traffic from other websites helping your content get indexed faster.
Types of backlinks
1. Natural backlinks are those which are easily earned without any efforts by its owner. These happens when other's find your content valuable and links to it.
2. Manual backlinks are created by approaching website owners and or some blogger's to link to your content.
3. Self-created backlinks are backlinks created by blogs comments these are the links which are generated or created by your own website pages to another. This helps in creating a network of related content the search engine finds.
- On-Page SEO
This involves the process of optimization your website elements to improve your website visibility and ranking in search engines and results. It includes HTML source code and also the content of the page.
1. Title tags: each page should have unique title tags that describes page content accurately.
2. Header tags: used to write or structure hierarchically.
3. URL( unified resource locator): by using short and easy Url's which includes keywords.
4. Keyword usage: using primary and secondary keywords in the content.
5. Content quality: creating high quality contents and images with back to back updates and research.
- Technical SEO
It helps in improving your website to make it easier to find by search engines, understand, and store your content. It helps in optimizing your website infrastructure where getting high ranked your content.
1. Website crawling and indexing: by using XML sitemap, robots.txt file, crawl errors helps to find in search engine, control pages and fix crawl errors.
2. Site speed: by increasing speed of page loading, browsing caching and code optimization.
3. Mobile friendliness: make sure website is mobile friendly and design adapts for all types of screens.
4. Structure data and duplicate content.
5. 404 errors and redirect pages
- Off-Page SEO
This refers to the activities that are performed outside your website to improve its search engine rankings and visibility. This includes building backlinks, improving and encouraging branded searches, and increasing engagement on social media.
1. Backlinks building: aim to get backlinks from authentication and authorisation through high quality website in your industry.
2. Social media marketing: sharing contents in social media marketings, engaging with your audience and partner with influencers.
3. Content marketing: creating valuable and high quality contents, developing infographics which develops interest to audience by data and insights.
- Web analytics
It is the process of collecting, analysing and reporting of web data. It helps to create an online strategy and website experience.
1. Tracking traffic sources: monitoring and measure traffic coming from search engines. Measuring social traffic, referral traffic, organic search traffic.
2. User behaviour analysis: tracking number of people visiting your page often, tracking people how much time they spend in your page.
3. Conversation tracking and keyword performance: finding out number of visitors spending, downloading and performing their desired actions on your site.
4. Content performance: identifying your top pages based on their high traffic, engagement and conversion. Measuring the metrics and identify when people get exit through page.
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