Mouse pad leads to the enhancement of efficiency and usability of the computer mouse. The surging awareness of the availability of easy-to-use and low-friction computer mice is augmenting the market growth. The expansion can also be ascribed to the rising number of gamers deploying high-performing yet ergonomic gaming accessories, including wireless mice, joysticks, mouse pads, digital keyboards, and others, which is poised to bolster the demand for the product across the globe.
Fortune Business Insights presents this information in their report titled "Mouse Pad Market, 2024–2032."
Information Source: https://www.fortunebusinessinsights.com/mouse-pad-market-107953
Top company in the Mouse Pad Market:
- Razer Inc. (U.S.)
- RantoPad (China)
- Keycool (China)
- Newmen (Germany)
- SteelSeries (Denmark)
- ROCCAT (Germany)
- IOne Electronic (Taiwan)
- Logitech International S.A. (Switzerland)
- com Inc (U.S.)
- Corsair (U.S.)
- Cherry (Germany)
- COUGAR (U.S.)
- Bloody (Taiwan)
- Epicgear (Singapore)
- Cooler Master (Taiwan)
COVID-19 Impact:
Increased Adoption of Online Shopping of Computer Supported the Market Growth
The market was positively impacted by the COVID-19 pandemic due to a surge in the work-from-home population attributed to the lockdown restrictions across the globe. In addition, the growth in the uptake of online shopping for computers and associated accessories during the pandemic was witnessed in the market. Despite this, prominent companies faced issues in geographic business expansion activities owing to supply chain upheavals and restricted availability of the raw material supplies needed in the production of the product.
Segmentation:
Based on surface type, the market is bifurcated into control pads and speed pads. The speed pads segment registered the largest mouse pad market share in 2022. The mouse on these pads can be operated quickly as compared to control pads. This factor is fueling the speed pads segment growth.
By type, the mouse pad market is segregated into soft pads and hard pads. The soft pads segment is poised to register the largest share during the forecast period. Soft pads offer high durability and flexibility, which drive the segment expansion.
With respect to distribution channel, the market is divided into specialty stores, online channels, supermarkets/hypermarkets, and others. The online channels segment is expected to witness the highest rate during the forecast period. The products provided by online channels are highly affordable. This factor is impelling the online channels segment growth.
From the regional perspective, the market is categorized into Europe, the Asia Pacific, South America, the Middle East & Africa, and North America.
Report Coverage
The market research report provides a detailed analysis of the major driving and restraining factors affecting the mouse pad market size. In addition, it highlights the strategic measures implemented by leading players to outshine the competition. Besides this, the report encompasses the latest trends, key industry developments, and the impact of the COVID-19 pandemic in detail. The report further presents a supply chain analysis, SWOT analysis, and overview of the parent/related market.
Drivers:
Growth in the Number of Commercial and Corporate Building Facilities to Aid the Market Expansion
The mouse pad market growth is driven by a rise in the number of commercial and corporate building facilities that deploy keyboards, mouse pads, and optical mice to carry out their computer-associated tasks.
Regional Insights:
Asia Pacific Dominates Due to Ample Presence of New Businesses
The Asia Pacific market registers the largest share on the back of the high availability of start-ups, small to large-sized companies, and new businesses in India, China, and different other Asian nations. The regional growth can also be attributed to the assistance offered by the government in the construction of corporate infrastructural facilities in Thailand, Vietnam, and India, which is slated to aid product usage.
Competitive Landscape:
Leading Companies Deploy Product Development Strategies to Enhance their Position
Key industry players adopt different strategic moves to capture the largest share in the market. Some of these strategies are joint ventures, mergers & acquisitions, partnerships, and others. Many market players are also developing new products to boost their revenue and expand their portfolio.
Key Industry Development
October 2022: Razer Inc. announced the launch of a new mouse pad product, Firely mat V2, which has been manufactured using ultra-thin fibre material for smooth mouth deployment by the user.
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