Men’s Underwear Market Size, Share, Trends, Growth and Competitive Analysis

Men’s Underwear Market - Size, Share, Demand, Industry Trends and Opportunities

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2030.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.

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**Segments**

- **Product Type**
- Boxer Briefs
- Boxers
- Briefs
- Trunks
- Thongs

- **Material**
- Cotton
- Polyester
- Nylon
- Silk
- Others

- **Distribution Channel**
- Online Retail
- Offline Retail

Men's underwear is a significant segment within the broader apparel industry, with distinct product types, materials, and distribution channels driving market dynamics. In terms of product type segmentation, men's underwear is categorized into boxer briefs, boxers, briefs, trunks, and even thongs for niche markets. Boxer briefs and boxers tend to be the most popular choices for everyday wear due to their comfort and coverage, while briefs and trunks are favored for more specific purposes or personal preferences. The emergence of thongs in men's underwear reflects evolving fashion trends and consumer preferences.

Material plays a crucial role in the men's underwear market, with options ranging from traditional cotton to innovative materials like polyester, nylon, silk, and others. Cotton underwear remains a staple choice for many due to its breathability and comfort, while newer materials offer enhanced performance features such as moisture-wicking properties or stretch for an active lifestyle. The variety of materials available in men's underwear caters to diverse consumer needs and preferences, driving competition among brands to innovate and offer unique selling points.

The distribution channel is another key segment in the men's underwear market, with the shift towards online retail gaining momentum alongside traditional offline retail channels. Online retail offers convenience and a wide selection for consumers, enabling them to compare products and prices easily. On the other hand, offline retail provides a hands-on shopping experience, allowing customers to feel the fabric and assess the fit before making a purchase. The coexistence of both distribution channels highlights the importance of omnichannel strategies for brands to reach a broader customer base.

**Market Players**

- Calvin Klein
- HThe men's underwear market is a competitive landscape with several key players shaping the industry and influencing consumer preferences. Calvin Klein is a prominent brand known for its premium quality and stylish designs in the men's underwear segment. With a strong brand image and reputation for innovative marketing campaigns, Calvin Klein has established itself as a market leader, appealing to a wide range of consumers seeking both comfort and fashion-forward styles. The brand's strategic partnerships with celebrities and influencers have further solidified its position in the market and helped expand its global reach.

H&M, a popular fast-fashion retailer, has also made a significant impact in the men's underwear market with its affordable yet trendy offerings. Known for its diverse product range and commitment to sustainability, H&M has successfully tapped into consumer demand for accessible and eco-friendly options in the apparel industry. By leveraging its strong retail presence and online platforms, H&M has effectively targeted younger demographics looking for stylish and budget-friendly underwear choices, driving sales and brand loyalty.

Market trends in men's underwear indicate a growing preference for functional and performance-oriented designs, influenced by changing lifestyle needs and fashion trends. Brands are increasingly focusing on incorporating innovative materials and technologies into their products to enhance comfort, fit, and durability. From moisture-wicking fabrics for active individuals to seamless construction for a smooth silhouette, the emphasis is on delivering both style and functionality to meet evolving consumer expectations.

In terms of marketing strategies, market players in the men's underwear segment are leveraging social media platforms and influencer collaborations to engage with consumers and create brand awareness. By tapping into popular trends and cultural movements, brands can resonate with their target audience and differentiate themselves in a crowded market. Additionally, customization and personalization options are gaining traction, allowing consumers to tailor their underwear choices to their specific preferences, whether in terms of fit, style, or material.

Looking ahead, the men's underwear market is poised for further growth and innovation, driven by a combination of evolving consumer preferences, technological advancements in textile manufacturing, and changing retail dynamics. Brands**Global Men’s Underwear Market Analysis**

- **Product Category**
- Regular Brief
- Boxer Brief
- Boxer Shorts
- Trunks
- Thongs

The global men's underwear market is characterized by a diverse range of product categories catering to different preferences and needs of consumers. Regular briefs, boxer briefs, boxer shorts, trunks, and thongs each offer unique features and styles to appeal to various segments of the market. The increasing popularity of boxer briefs and trunks for everyday wear, alongside the niche appeal of thongs for specific consumer segments, indicates a growing demand for variety and choice in men's underwear products.

- **Distribution Channels**
- Mass Merchant
- Mono-brand Outlet
- Pharmacy Store
- Online Store
- Others

The distribution channels for men's underwear have evolved to include a mix of traditional brick-and-mortar stores and online platforms to reach a wider consumer base. Mass merchants and mono-brand outlets continue to play a significant role in offering a diverse range of underwear options to customers, while pharmacy stores cater to convenience and accessibility. The rapid growth of online stores has revolutionized the shopping experience, providing consumers with convenience, variety, and competitive pricing, contributing to the overall growth of the market.

- **Price Range**
- US$1-9
- US$10-19
- US$20-29
- US$30 and above

The

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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