As of 2025, social media is still expanding quickly and has established itself in daily life. People are using social media more than ever before for everything from chatting with friends to finding new brands. This gives businesses more opportunities to engage with their audience, advertise their services, and increase sales.
Let's examine the most recent data on social media usage and determine how it affects your company.
Key Social Media Usage Statistics (Top Picks)
- Social media is currently used by 5.24 billion people worldwide. From 2.07 billion in 2015, this figure has more than doubled.
- On average, each user is active on 6.83 different platforms—which shows how people like to switch between apps like Facebook, YouTube, WhatsApp, Instagram, and TikTok.
- 63.9% of the world’s population uses social media. Among users aged 18 and above, the percentage is even higher at 86.1%.
- The average user spends 2 hours and 21 minutes per day on social media, engaging with content, friends, and brands.
- With 3.07 billion monthly active users, Facebook is the most popular platform. YouTube comes in second with 2.5 billion, WhatsApp with 2 billion, Instagram with 2 billion, and TikTok with 1.58 billion.
- In the United States, 70.1% of the population actively uses social media, totaling around 239 million people.
- Gender stats show 51.2% of US users are female, and 48.8% are male, while globally it's 46.6% female and 53.4% male.
Why These Stats Matter to Businesses
These numbers show that over half of the world's population uses social media. For companies, this means more customers and more expansion opportunities. Whether you are operating a local business, selling goods, or providing services, social media allows you to reach a wider audience.
Online engagement is increasing, even in smaller cities. You can reach the right audience in your area and develop your brand online by collaborating with a reputable social media marketing company in Jabalpur.
Power of Facebook and Instagram Marketing
Facebook is perfect for business promotion because it is still the most popular platform. You can reach people based on their location, interests, or age with the help of comprehensive targeting options. Because of this, Facebook marketing Jabalpur is an effective strategy for expanding local businesses.
Instagram is ideal for showcasing your goods and services because of its reputation for visual content. You can draw attention and establish credibility with imaginative posts, stories, and reels. Nowadays, a lot of companies are using instagram marketing Jabalpur to establish a strong online presence and engage with young, engaged users.
The Takeaway
The increase in social media use is a change in how people interact, share, and shop, not just a fad. An internet presence is essential for any company hoping to expand. Consider collaborating with a reputable social media marketing company Jabalpur that is aware of your objectives and target audience if you want to stay ahead of the game.
Social media can help you grow your business in 2025 and beyond if you use it properly.
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