Don’t make the mistake of taking the traditional SEO approach if you are running a SaaS business. SEO for SaaS companies requires a different mindset, strategy and execution to be able to drive significant ROI.
SaaS SEO must address longer sales cycles, solution-focused search intent, and technical decision-makers. SaaS businesses usually target global markets, making the SaaS landscape highly competitive. We have done the hard work of putting together a well-thought-through strategy, taking cues from 50+ case studies so that you can nail SEO for your SaaS business in 2025.
Step 1: Perform an impact-focused technical review
Use AI-driven tools to run a comprehensive technical audit of your website. These tools help you locate problems that may negatively impact your site’s SEO. Identification of these problems will help you strategize your SEO plan more accurately.
Run several audits to check for any technical issues with your website. Use the following AI tools:
- Semrush and Ahrefs to identify duplicate content, broken links and missing meta tags.
- Google Page Speed Insights and GTMetrix to evaluate your website’s loading speed.
- Google’s mobile friendly test tool to see if your website is mobile-friendly or not.
- Moz and DeepCrawl to check proper usage of headers and XML sitemaps
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