Once dominated by clunky plastic cases and basic, one-size-fits-all options, India’s luggage industry is now on the move—both literally and figuratively. As Indians embrace travel like never before—for business trips, weddings, spiritual getaways, or even out of post-pandemic wanderlust—the suitcase has transformed into more than just a utility item. It’s now seen as a reflection of personal style, social standing, and ambition.
Though the sector is valued at under ₹50,000 crore, a significant portion remains unorganised, with only about 25% belonging to formal, branded players. Within this space, VIP Industries, Samsonite, and Safari command an overwhelming 90% market share.
With GST encouraging greater formalisation and a growing shift in consumer preference from pure functionality to fashionable design, the luggage sector is experiencing a major structural shift.
In this blog, we explore the changing face of India’s luggage market through the stories of two of its most established brands—VIP Industries and Safari Industries—alongside the emergence of new-age D2C challengers.
For a deeper dive, don’t miss our latest podcast, where Research Analyst Rahul Dani breaks down the evolving strategies, key missteps, and unexpected turns that are shaping the industry.
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