The Europe tissue and hygiene paper market is primarily
engaged in manufacturing various hygiene and household products including
toilet paper, facial tissues, paper towels, napkins, baby wipes and feminine
hygiene products. These tissue and hygiene paper products offer consumers
enhanced softness, strength and absorbency which meet daily cleaning and
hygiene needs of households and commercial establishments effectively. With
growing awareness about health and hygiene, the demand for tissue and hygiene
paper has increased significantly across Europe. Manufacturers are extensively
investing in research and development to introduce innovative products with
added features.
The Global
Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14
Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period
2024 To 2031.
Key Takeaways
Key players operating in the Europe tissue and hygiene paper market are
AbbVie,Lundbeck,Eisai,Pfizer,Merck & Co.,
Inc.,Novartis,AstraZeneca,GlaxoSmithKline,Acorda Therapeutics,Ceretec. These
players account for a significant share of the market. AbbVie is one of the
leading players offering a wide range of adult incontinence, baby care and
feminine care products.
The demand for tissue and hygiene paper is growing significantly across Europe
owing to increasing population, rapid urbanization and rising disposable
incomes. Changing lifestyles and busy schedules have increased the demand for
convenient hygiene products that can be used on-the-go.
Leading manufacturers are expanding their production facilities and
geographical reach across major countries in Europe. Companies are focusing on
mergers and acquisitions to strengthen their product portfolio and distribution
networks in high growth markets. For instance, in 2021, Essity acquired the
professional hygiene and health business of BSN medical to expand in medical
solutions segment.
Market Drivers
Increased consumer spending on healthcare and personal hygiene products is a
major driver for the
Europe Tissue And Hygiene Paper Market Share. With rising incomes,
consumers in Europe are spending more on hygiene products to maintain
cleanliness and health standards at homes and workplaces. Growing awareness
about health issues like infections is further encouraging the adoption of
sanitary and hygiene products. Strong promotional activities by manufacturers
to market premium hygienic products has also boosted the sales of tissue and
hygiene paper across the region. This has propelled the market growth over the
past few years.
Current Geopolitical Situation and its
Impact on the Europe Tissue and Hygiene Paper Market Growth
The ongoing geopolitical tensions and conflicts have disrupted global trade and
supply chains over the past couple of years. The Russia-Ukraine conflict has
adversely impacted the Europe tissue and hygiene paper market. Both Russia and
Ukraine are major exporters of wood pulp and finished paper products. With the
conflict limiting supply from these countries, tissue and hygiene paper
producers in Europe have struggled to meet demand. Prices of raw materials like
wood pulp and chemical additives have increased sharply. Rising energy costs
have also pushed up manufacturing expenses substantially. This has constrained
revenue and profitability growth of market players in 2022.
Looking forward, geopolitical stability and resumption of trade between
European nations and neighboring regions will be critical for the market's
recovery. Companies will need to diversify their supplier networks and
establish new trade partnerships outside the affected zones to gain raw
material supply security. Investing in innovative production technologies,
renewable energy sourcing, and implementing cost optimization strategies can
help address challenges related to high input costs. The market is also likely
to explore cashing benefits from new trade agreements post conflicts. However,
persistent uncertainties from ongoing or new regional tensions remain key risks
for the near-term market outlook.
Geographical Regions with Highest Market
Concentration
The Europe tissue and hygiene paper market remains highly concentrated in
Western European economies in terms of value. Germany, France, Italy, and the
United Kingdom collectively account for over 50% of the region's total market
revenue. This is attributed to high demand for premium hygiene and sanitation
products from these nationsowing to rising health awareness among consumers and
stringent hygiene standards across public facilities and workplaces. Eastern
European markets have been growing at a faster pace but represent a much
smaller share of the Europe overall.
Fastest Growing Regional Market
Central and Eastern European countries have emerged as the fastest growing
sub-region in the Europe tissue and hygiene paper market. Nations like Poland,
Czech Republic, Hungary, Serbia, Romania and Bulgaria are experiencing
double-digit annual growth rates driven by improving economic conditions,
expanding modern retail infrastructure, and increasing adoption of Western
hygienic practices. These emerging markets offer immense untapped opportunities
for tissue and hygiene product manufacturers looking to expand their footprint
beyond Western Europe. Industry players have been ramping up distribution
networks and customizing product portfolios to capitalize on high growth
prospects across Central and Eastern European nations.
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Tissue and Hygiene Paper Market
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