The global body mist market size is expected to increase significantly over the forecast period. Body mists, which are designed to hydrate the skin, are diluted versions of perfumes and scents. These products are manufactured using fruits, flowers, herbs, and hydrating extracts and can be applied to any body part. Increasing accessibility of body mists in a variety of flavors, including floral, fruity, vanilla, rose, and woody, is projected to foster market development over the forecast period.
Fortune Business Insights presents this information in their report titled "Body Mist Market, 2024-2032."
COVID-19 Impact
Postponement of Events & Gatherings Amid the Pandemic Restrained Market Expansion
The COVID-19 outbreak had a negative impact on the body mist market growth. Supply chain interruptions and the shutdown of plants hindered manufacturing procedures. Travel limitations, work-from-home trends, and postponement of events & gatherings amid the pandemic hampered the sales of personal grooming items.
Information Source: https://www.fortunebusinessinsights.com/body-mist-market-107933
Top Company in the Body Mist Market:
- Victoria's Secret & Co. Company (U.S)
- Giorgio Armani (Italy)
- DIOR (France)
- The Body Shop (U.K)
- Plum (India)
- Estee Lauder (U.S)
- Marks & Spencer (U.K)
- Kenneth Cole (U.S)
- Avon Products (U.K)
Shiseido Co., Ltd. (Japan)
Segments:
By gender, the market is categorized into male, female, and unisex.
By price, the market is bifurcated into premium and economy.
By distribution channel, the market is classified into online and offline.
From the regional ground, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Report Coverage
The comprehensive market research report delves into crucial elements, including the competitive landscape, distribution channels, and notable product categories. The document provides valuable insights into prevailing market trends and significant industry advancements. It also encompasses various variables that have contributed to the recent market expansion. With a thorough examination of these factors, the report offers a holistic view of the market's current and future potential. Stakeholders can leverage this information to make informed decisions and formulate effective strategies for success.
Drivers and Restraints
Rapid Adoption of Body Fragrances in Unique Flavors among Youth to Propel Market Expansion
Increasing demand for body fragrances in unique flavors among youth is boosting product sales. The preference for body mists is growing owing to their affordability, light, and quick-drying nature. These products have a low concentration of oil and a higher amount of water and alcohol, which makes them safe to be used on the skin directly, keeping it hydrated for a long time. Surging consumer awareness about the detrimental effects of hard deodorants, including skin itching and dryness, is expected to bolster market expansion over the forecast period.
On the other hand, market growth is hampered as these mists don’t last as long as perfumes.
Regional Insights
Increase in Working Women in the U.S. and Canada Fostered Market Growth in North America
North America held the most significant body mist market share owing to the rising usage of these mists for everyday use due to their light and quick-drying nature. An increase in working women in the U.S. and Canada is boosting market growth in the region.
Asia Pacific is expected to register considerable growth over the forecast timeframe. Growing demand for natural and organic mists due to their benefits, shifting consumer lifestyles, and rising disposable income are the key factors driving market growth in the region.
Competitive Landscape
Key Players Offer Different Mist Flavors to Maintain Their Dominance
Leading companies are opting for several tactics, such as product introductions, acquisitions, and collaborations, to strengthen their market positions. They are creating various mist flavors to fulfil consumer needs. Key players introduce their products at online stores and e-commerce channels due to growing consumer preference for online shopping.
Key Industry Developments
July 2021: Based in the U.S., a cosmetic product producer, Moroccanoil, expanded into the fragrance market and introduced its new hair and body mist, Brumes du Maroc. The product was presented at retail stores, salons, and the Sephora website.
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