In 2025, the Arabian Travel Market (ATM) once again proved itself as the leading platform for global travel professionals. Held from April 28 to May 1 at the Dubai World Trade Centre, the event drew more than 55,000 attendees from 166 countries, showcasing innovation, partnerships, and opportunity. Among the standouts were several startups, including one that leveraged the Business Setup – Startup Launch Package by Media Print UAE to make a significant debut.
This case study explores how that launch unfolded—dissecting the branding strategy, booth setup, and measurable returns that defined a successful market entry.
Inside Arabian Travel Market 2025 – A Global Stage for Startups
ATM 2025 was more than just a trade show. It was a strategic opportunity for brand exposure, business development, and industry insight. With over 2,800 exhibitors, it provided fertile ground for startups to introduce new ideas.
A key highlight was the Startup and Innovation Zone within the ATM Travel Tech section, which offered a curated stage for emerging companies to showcase disruptive travel solutions. This zone drew increased attention from investors, partners, and customers looking for next-gen solutions.
Media Print UAE’s Role in Empowering Startup Presence
To succeed at a high-stakes event like ATM, startups need more than just a good idea. They need visibility, professionalism, and compelling branding.
Media Print UAE, through its Business Setup – Startup Launch Package, helped an up-and-coming travel agency navigate this launch. The package included:
· Custom booth design
· Large-format printing solutions
· On-brand marketing materials
· Branded giveaways and merchandise
· Pre-event digital campaigns
This package was tailored to meet event-specific needs, especially for businesses with limited time or budget for planning. Media Print UAE’s experience in event print bundles and exhibition branding in UAE made them a smart choice for startups seeking impact without excess complexity.
The Launch Strategy – Turning Concepts into Conversion
The startup, focused on experiential tourism, worked closely with Media Print UAE weeks before ATM. Their goals were simple: attract attention, initiate conversations, and collect qualified leads.
Pre-event consultations ensured the brand’s values translated well into visual elements. The booth design was open, inviting, and interactive, featuring touchscreens and printed backdrops that conveyed their services.
By aligning digital storytelling with physical branding, the startup created a memorable and informative experience that encouraged visitors to stop, ask, and engage.
Event Print Bundle in Action – Visuals That Spoke Loudly
The event print bundle was at the heart of the booth’s visual appeal. Media Print UAE delivered a range of high-quality materials that were both informative and eye-catching, including:
· Custom-printed backdrops and tension banners.
· Roll-up stands highlighting core offers.
· Branded brochures and leaflets with QR codes for digital access.
· Printed giveaways such as eco-friendly tote bags and travel kits.
Every visual followed the same color palette and logo placement strategy, ensuring consistency. This kind of design alignment boosts brand recognition and makes messaging stick, even in crowded venues.
Tip: Always ensure your booth has clear focal points and minimal text. Simplicity attracts more attention than cluttered content.
ROI Breakdown – Metrics That Matter
The startup’s performance during and after ATM 2025 showed clear returns:
· Booth traffic increased by 40% compared to their previous event.
· Lead conversion post-event reached 60%, with many becoming long-term clients.
· A 20% rise in newsletter sign-ups from in-person QR code scanning.
These numbers underline the value of investing in a well-branded event presence, particularly when you're targeting industry stakeholders who value clarity, trust, and professional execution.
Quote from the startup’s director:
"We knew visibility would be key. What we didn’t expect was how much our booth design helped open serious conversations. It was more than just decoration—it was a strategic asset."
Startup Branding in UAE – Why It Starts with Events
Launching a startup in the UAE offers unique advantages—strong infrastructure, access to global markets, and a thriving tourism sector. But without effective startup branding in UAE, these advantages can go unnoticed.
Events like ATM offer a launchpad for exposure, allowing new businesses to build awareness fast. Here, every interaction counts. First impressions are formed within seconds, and a smart visual presence can turn a passerby into a partner.
Best Practice: Combine online and offline branding. Your website, digital ads, and booth materials should look like they came from the same creative vision.
Best Practices for Booth Branding at Global Events
To stand out in competitive environments like ATM, branding must be intentional. Here are some dos and don’ts:
Dos
· Use clean, bold visuals with limited text.
· Prioritize high-quality print materials.
· Train your team on brand messaging and engagement techniques.
· Include digital bridges: QR codes, social handles, or landing pages.
Don’ts
· Don’t overload with information.
· Don’t use low-res images or mixed fonts.
· Don’t forget follow-up strategies after the event.
Key Tip: Add a "travel agency near me" callout in your print materials to improve geo-targeting without overdoing it.
Takeaways – From Booth to Brand Recognition
The startup’s ATM journey proves that branding is more than a logo. It’s how a business shows up, interacts, and is remembered. Media Print UAE’s package enabled the company to move from anonymous newcomer to recognized exhibition booth design player within three days.
Key Takeaways:
· Strategic branding creates opportunities.
· Booth design must support marketing goals.
· Event exposure can drive long-term growth if followed by action.
Final Thoughts – The Real Value of a Smart Booth Launch
ATM 2025 demonstrated how travel startups could leverage smart design and focused messaging to capture attention in a global marketplace. Media Print UAE's Startup Launch Package gave one such business the tools to make an impact, showing how effective branding can directly influence business outcomes.
Events may last just a few days, but the impressions they create can fuel growth for years.
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