ABM Intent Data

Overcoming the Challenges of Using ABM Intent Data Effectively

ABM intent data is critical for targeting marketing, yet many businesses are unable to harness it properly. The common pitfalls include unreliable data, problems with integration, and difficulty in pinpointing accounts with high intent. To get the most out of intent data, businesses should work with data providers they can trust, consolidate insights in their CRM and marketing automation stacks, and ensure alignment between sales and marketing teams. That said, regular validation checks of data and AI analysis methods help in pinpointing better data accuracy and targeting. Should companies overcome an impediment, they will have the opportunity to fine-tune their personalization, engagement, and conversion rates.  The strategic use of ABM intent data will result in tangible B2B marketing outcomes.