Ecommerce market has tremendously grown in the last few years with more and more businesses moving towards the online model. This is fuelled by the recent pandemic which has surged the overall e-commerce activities creating ample opportunities for both newbies as well as experienced ecommerce stores. This has made it difficult for businesses to highlight them and establish themselves in the crowd of thousands already in the market. In fact, according to one of the studies published, the ecommerce market is expected to reach trillion-dollar in evaluation by the end of the year 2023. This is further expected to grow the ecommerce business worldwide.
But what is common among these websites?
The answer is ‘WordPress’.
WordPress is perhaps one of the most popular platforms when it comes to building WordPress ecommerce websites. It is one of the easiest and convenient tools available at disposal which can help you to build a dynamic and robust ecommerce website especially if you are a small business who is looking to launch their own website. Around 26% of all websites are designed through WordPress. In fact, top brands like BBC, TechCrunch, and CNN have built their website through WordPress.
But ‘Is WordPress good for ecommerce’?
1. Dynamic plugins
The building blocks of WordPress ecommerce websites are their dynamic and highly robust plugins. These plugins are used to deliver a high degree of functionality to your website which is needed to run your business seamlessly. Some of the most widely used plugins are WooCommerce. This is particularly used for a wide range of functionalities right from optimizing web pages, creating impressive store fronts, and to set your shipping and checkout options.
Besides, plugins like Cart recovery, WP product review, and Sucuri can help you pick functionalities required for your business as well as ecommerce websites. Moreover, using these plugins can help you simplify the overall process of designing your website.
2. SEO-friendly
Another benefit of using WordPress is creating a website which is not only best functionality wise, but also SEO friendly which can benefit business in a number of ways. This is particularly true for small businesses who are looking to build anecommerce store on WordPress as it helps them to reach more audiences required for long-term success of the business. And with the help of WordPress plugins, you can help in enhancing Google rank of your website.
Besides, enhancing your SEO rank will help you to differentiate your product which will make it easier for your business to reach correct audiences through relevant product searches.
3. A quality and dynamic blogging tool
Another reason why WordPress is good for ecommerce is because of the exclusive content support that comes with using WordPress. This will ensure your business and the store itself will rank higher due to the presence of right content on your ecommerce website. Besides, SEO friendliness will help you to improve your ranking which in turn can drive higher traffic to your website. All you need to do is make your content king. Add product descriptions and upload quality information and just see how WordPress does wonders for your business.
4. Ample templates and designs to choose
Besides ease of designing and SEO benefits, another significant benefit is ample design templates and options to choose from. It has more than 8,000 templates with more than 1200 templates exclusively for designing ecommerce websites.
And with so many designs and template options available, you can build a website as per your business and target audience needs. Besides, these themes are responsive and can be used across different platforms and devices. This creates and delivers a unique experience to users which is all needed for growth of your business and revenue in the long-run.
5. Ease of customization
As a business, you need to constantly update your products and services which makes it imperative to make frequent design changes. Besides, it is also important to keep your inventory updated. And these tasks are complicated and daunting especially if you deal with different products or product lines. But not to worry, WordPress is there for your rescue.
WordPress can make your website design process simple and more effective. It already has ample ready-to-use templates which can be customized easily. This will ensure you stay updated at the top of your game.
6. Highly supportive environment
One functionality that many ecommerce websites need to have support for different payment gateways. And as far as WordPress is concerned, it supports a number of different payment gateways including Wordplay, Avenue, PayPal to Google checkouts and several others. This is not it. It also enables your user to use other options such as cash on delivery. For instance, one of the plugins which is frequently used for WordPress ecommercewebsites is WooCommerce which have pre-installed payment methods such as bank transfer and cash on delivery which is required for keeping your users stuck to your business.
However, the use of WordPress for ecommerce websites also has certain disadvantages. For instance, scalability is a big concern as WordPress doesn’t support expansion of business which can be a problem for your business especially in the growing phase. Similarly, getting all the plug-ins to work together is yet another problem wherein some plugins can be compatible while some won’t. This can affect your designing process and the overall experience you are trying to curate to your users.
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