How to Grow Your Business With Sweepstakes Marketing?

According to a study, contests, including sweepstakes, have a conversion rate of approximately 35%. It is truly an effective marketing strategy to build an email list. By the end, you get enough and accurate information to optimize your marketing campaigns.  

Here’s how you can grow your business by carrying out the sweepstakes marketing effectively:

• Set the goals

• Define target audience

• Select the contest prize

• Define entry options

• Promote the sweepstakes

• Announce the winners and track the performance

A trusted sweepstake leads broker can help you with this. Let’s discover what else we can do to improve customer engagement. 

Grow Your Business with Sweepstakes Marketing

Here’s what you need to do.

1. Set The Goals

To run successful sweepstakes marketing, you should begin by setting goals. The goals should be measurable and specific, and you should be clear about what you want to achieve. For example, you could set goals to get X new Instagram followers, get more people to read and comment on your blogs, or gather customer feedback. 

Adding numbers to the goals helps make them more concrete. This way, it’s easier to measure your goals by the end of the sweepstakes marketing campaign. However, make sure to keep the figures realistic and proportional to the size of the campaign. 

2. Define Target Audience

Knowing your target audience is essential to ensuring the sweepstakes reaches the right people. That said, you need to return to your marketing campaign's goals and objectives. 

For instance, if your goal is better engagement, you can collect a large number of sweepstakes entries and promote them everywhere. But if your goal is to increase sales, you have to focus on targeting potential customers. 

Either way, you can buy sweepstakes leads online to reach your target audience without much hassle.

3. Select the Contest Prize

The next step is to choose an attractive prize. However, this significantly depends on whether there will be one grand prize or multiple winners for the sweepstakes. Depending on the value of the prize, consider having one or more winners. 

You should also consider what matters most to your targeted audience. The prize should feel exciting and relevant. For instance, tech enthusiasts will love wireless keyboards as a sweepstakes prize. Targeting them with cute stationary items won't work. 

4. Define Entry Options

When deciding the entry mechanism, consider a few things: 

• Make the rules and regulations clear

• Clarify if there’s a limit to entries you entertain

• Offer alternate entry methods

• Choose entry options according to campaign goals

These things will help you make a viable entry option for the audience. Just ensure you do not make the entrance complicated for the participants. For instance, if the campaign goal is to build an email list, collecting the names and emails of participants will be enough. 

However, you can always rely on reputable sweepstakes leads brokers to get an email list for an effective email marketing campaign.

5. Promote the Sweepstakes

Once the giveaway has been set, it’s time to promote it. Publish the sweepstakes everywhere you can. Whether you have to partner with companies or target submissions to Facebook groups, request a share wherever needed. You can reach out to popular blogs or influencers that align with your goals, offer bonus entries on referrals, and even let your subscribers know through your email list. 

The goal is to reach as many people as possible. 

6. Announce the Winners and Track the Performance

You can announce the winners by choosing randomly using a third-party app, by votes, or by activity. Once you have announced the winner, don’t forget to follow up with the rest of the participants. Make sure to adopt a more personalized approach when you reach out to them and offer consolation prizes like a coupon code. 

At the end of sweepstakes marketing, track the performance of your campaign and measure it against your goals. This will help you determine where you lacked and what else could be improved. 

Conclusion

To sum up, growing your business with sweepstakes marketing requires a proactive approach and a strategically designed contest. Be aware of your objectives and target audience. Then, set the sweepstakes accordingly to get the desired results, whether better engagement or increased sales. 

Lastly, you can count on LISTGIANT if you want to get access to sweepstakes leads. 

Frequently Asked Questions

How do businesses benefit from sweepstakes marketing?

Sweepstakes essentially help raise awareness about your business to a hyper-targeted local audience. The end result is always a database of high-quality leads interested in your business. This database proves helpful in future email marketing.

How to get sweepstakes leads?

Sweepstakes lead brokers can help you provide data and contact information from hundreds of people actively participating in sweepstakes.

Is it legal to buy sweepstakes leads?

Absolutely! It is legal to buy sweepstakes leads provided that the information was collected in compliance with data regulation laws and that participants consent to share it with third parties.