Types of Banner Ads and How They are Beneficial

In today’s digital landscape, capturing user attention is not easy. Banner ads, however, have a predominant place and remain a valuable tool for attracting viewers and driving action. These ads are commonly spotted on different web pages with texts and visuals to get the viewer's attention. Leveraging ad builder platforms can help create highly creative and engaging ads for a high return on investment.

Listed below are 4 types of banner ads and how they are beneficial for you:

Rich Media Banners 

As the name suggests, these types of banner ads include highly interactive elements like audio, video, and animations. Choosing rich media banner ads is beneficial for advertisers because these ads encourage the viewer to take the desired action. It significantly increases the engagement, interactivity, and conversion rates. Not having rich media elements can lead to the ad going unnoticed.

Video Banners

Tell your brand story and showcase your products with Video banner ads. These ads play automatically which can grab viewers' attention, providing a higher click-through rate. In addition to this, the audio and visual content on these ads engage viewers and ensure better brand recall.

Mobile Banners 

The biggest advantage of mobile banner ads is the ease they provide to the users on the go. Designed specifically for smartphones, they are also easy to implement on multiple mobile applications, including games and lifestyle apps. Advertisers can choose to either keep them static or animated. Moreover, these ads can have a prominent call-to-action button to increase the CTR and interactivity.

Interstitial Banners 

Interstitial banner ads have the ability to cover the full webpage or app interface. The full-screen coverage helps brands to convey their message effortlessly. Additionally, the viewer is more compelled to tap the CTA button, ensuring maximum engagement. These ads are naturally positioned between content so there is a smooth break or transition between the viewer activity. 

Banner ads have always been an effortless way to increase engagement and interactivity. Adding rich media elements to these ads can further boost the CTR. Advertisers are now using different types of banner ads on high-traffic websites to increase overall brand awareness.