Bulk SMS marketing services enable businesses to reach bulk target audiences through innovative features such as two-way communication, scheduling, and analytics. These services provide an affordable way for organizations to create and deploy personalized SMS campaigns for customer acquisition and retention.
The global Bulk SMS Marketing Services Market is estimated to be valued at US$ 4.95 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growing demand for personalized SMS campaigns has been a key driver of growth in the bulk SMS marketing services market. APIs provided by bulk SMS platforms allow marketers to segment audiences based on demographics and behaviors and trigger automated two-way communication based on consumer responses and profiles. This level of personalization helps businesses improve customer experiences while also increasing engagement and conversions. As consumers continue to expect more relevant and timely interactions from brands, bulk SMS providers have expanded their rule-based communication tools and integration capabilities with CRM and marketing platforms to meet this need for personalized yet large-scale SMS campaigns. This trend is expected to continue driving increased adoption of bulk SMS services over the forecast period.
Segment Analysis
The global bulk SMS marketing services market size is dominated by transactional messages segment. Transactional messages, also known as OTPs (one-time passwords), are the most common form of messages used by organizations across industries like BFSI (banking, financial services and insurance), e-commerce, and others for verification purposes or notifications. The ease of use and ability to instantly reach users via SMS marks transactional messages as the preferred mode of communication. Organizations leverage bulk SMS services to send important alerts or notifications via this segment.
Key Takeaways
The global bulk SMS marketing services market is expected to witness high growth over the forecast period of 2023-2030. The ability to instantly reach targeted audience through their mobile phones and ensure high delivery rates drives increased adoption of bulk SMS services across industries. The global Bulk SMS Marketing Services Market is estimated to be valued at US$ 4.95 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030.
Regional analysis
The Asia Pacific region currently dominates the global bulk SMS marketing services market and is expected to witness the fastest growth through 2030. Countries like India, China, Indonesia have a very high mobile phone penetration coupled with increasing digitalization in businesses. This provides significant opportunities for bulk SMS services providers in the region to help organizations leverage the reach and engagement of SMS marketing.
Key players
Key players operating in the bulk SMS marketing services market are Agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others. Major players are focusing on innovations, geographic expansions and strategic partnerships to strengthen their positions in the bulk SMS marketing services industry.
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