Market Overview:
Presentation software refers to computer programs that allow creation and delivery of digital slideshows. Presentation software offers a variety of advantages such as enabling the creation of visually appealing slides in a short period of time through built-in templates and themes. It also allows easy modification and updating of slides. The need for presentation software has increased owing to rise in business meetings, conferences, online events and online education.
Market key trends:
One of the major trends driving growth of the presentation software market is growing popularity of flexible work models. The COVID-19 pandemic has accelerated the transition towards remote and hybrid working culture. As more organizations are adopting work from home and hybrid work policies, demand for virtual collaboration tools including presentation software has increased significantly. Presentation software allows remote employees, clients and partners to effectively participate in video conferences and virtual presentation sessions. It facilitates real-time collaboration on slides from different locations. This factor is expected to continue fueling adoption of presentation software in the coming years as flexible work models gain wider acceptance.
The global Presentation Software Market Growth is estimated to be valued at US$ 5.90 Billion in 2023 and is expected to exhibit a CAGR of 13.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Porter’s Analysis
Threat of new entrants: New companies find it difficult to enter this market due to high initial investment required to build a robust software and technology.
Bargaining power of buyers: Buyers have moderate bargaining power as there are many established presentation software available in the market at competitive prices.
Bargaining power of suppliers: Software developers and technology providers have low bargaining power as most presentation software companies have in-house development capabilities.
Threat of new substitutes: Threat from substitutes is moderate as presentation software has similar alternatives.
Competitive rivalry: Intense due to many global and regional players.
SWOT Analysis
Strength: Software provides customizable templates and features to create professional presentations. User-friendly interface allows quick editing and sharing of content.
Weakness: Lack of advanced collaboration features in some software limits real-time interaction. Compatibility issues arise while opening files across different platforms.
Opportunity: Growing digitalization and remote working trends are increasing demand for virtual presentations. Rise of online education offers scope for innovative ed-tech solutions.
Threats: Threat from open-source and free applications. Stringent data privacy regulations can limit customer base.
Key Takeaways
The global presentation software market is expected to witness high growth, exhibiting CAGR of 13.5% over the forecast period, due to increasing demand for visual communication tools from corporate, education, and marketing industries.
The US dominates the North America region with largest market share owing to extensive digital transformation and focus on collaborative work platforms. The Asia Pacific regional market is anticipated to grow at fastest pace due to rapid industrialization, developing economies, and rising education sector of countries like China and India.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint holds majority market share but competitors like Apple Keynote, Prezi and Google Slides are gaining popularity due to their cloud-based offerings and integration with other productivity tools.
Read More: https://www.ukwebwire.com/presentation-software-market-growth-facilitated-by-high-focus-size-and-share-analysis/
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