Market Overview:
Customer Communication Management (CCM) Software helps companies design, generate and deliver personalized customer communications across different channels like print, web, email, SMS and more. It also provides tools to manage document generation, compliance and archival of customer communication records.
Market key trends:
One of the key trends in the U.S. customer communication management market is the rise of artificial intelligence (AI) capabilities. AI is helping CCM software to analyze large amounts of customer data and personalize communications accordingly. With AI, CCM platforms can detect customer preferences, purchasing patterns, location and other attributes to deliver hyper-personalized communications. They can also recommend best times, channels and content formats for each customer automatically. This is improving customer experience and increasing engagement.
Segment Analysis:
The U.S. customer communication management market is segmented based on solutions, deployment mode, organization size and verticals. Based on solutions, the managed services segment dominates the market and is expected to continue its dominance over the forecast period. Managed services help organizations focus on their core competencies by outsourcing the customer communication management operations.
Key Takeaways:
The U.S. Customer Communication Management Market Size is expected to witness high growth, exhibiting a CAGR of 12% over the forecast period, due to increasing demand for automating customer communication processes.
Regional analysis
The Western region dominates the U.S. customer communication management market, accounting for around 35% share of the overall market. This is due to the presence of major technology companies in states like California providing advanced solutions. The Southern region is expected to grow at the fastest pace during the forecast period.
Key players
Key players operating in the U.S. customer communication management market are Newgen Software, Adobe Systems Inc., Xerox Corporation, Cincom Systems Inc., Pitney Bowes, Inc., Doxee S.p.A., Oracle Corporation, EMC Corporation (Dell), OpenText Corp., and HP Enterprise and Others. Newgen Software dominates the market owing to its robust product portfolio and strong client base.
For more insights, read-
The global U.S. Customer Communication Management Market is estimated to be valued at US$ 852.9 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Customer Communication Management (CCM) Software helps companies design, generate and deliver personalized customer communications across different channels like print, web, email, SMS and more. It also provides tools to manage document generation, compliance and archival of customer communication records.
Market key trends:
One of the key trends in the U.S. customer communication management market is the rise of artificial intelligence (AI) capabilities. AI is helping CCM software to analyze large amounts of customer data and personalize communications accordingly. With AI, CCM platforms can detect customer preferences, purchasing patterns, location and other attributes to deliver hyper-personalized communications. They can also recommend best times, channels and content formats for each customer automatically. This is improving customer experience and increasing engagement.
Segment Analysis:
The U.S. customer communication management market is segmented based on solutions, deployment mode, organization size and verticals. Based on solutions, the managed services segment dominates the market and is expected to continue its dominance over the forecast period. Managed services help organizations focus on their core competencies by outsourcing the customer communication management operations.
Key Takeaways:
The U.S. Customer Communication Management Market Size is expected to witness high growth, exhibiting a CAGR of 12% over the forecast period, due to increasing demand for automating customer communication processes.
Regional analysis
The Western region dominates the U.S. customer communication management market, accounting for around 35% share of the overall market. This is due to the presence of major technology companies in states like California providing advanced solutions. The Southern region is expected to grow at the fastest pace during the forecast period.
Key players
Key players operating in the U.S. customer communication management market are Newgen Software, Adobe Systems Inc., Xerox Corporation, Cincom Systems Inc., Pitney Bowes, Inc., Doxee S.p.A., Oracle Corporation, EMC Corporation (Dell), OpenText Corp., and HP Enterprise and Others. Newgen Software dominates the market owing to its robust product portfolio and strong client base.
For more insights, read- https://www.insightprobing.com/u-s-customer-communication-management-market-size-and-forecasts-analysis/
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