Does Animation in eCommerce Website Development Improve User Interaction

Does Animation in eCommerce Website Development Improve User Interaction

Animations are virtual enchantment that seeks attention. As the world shifted its preference towards the digital realm, eCommerce websites have emerged in the spotlight. However, the challenge remains for these digital marketplaces to replicate the immersive experiences that physical stores offer. To bridge this gap, experts add animations in ecommerce website development. The engagement and visual delight such elements bring can translate into increased time spent on the platform.

In this article, let's discuss adding animation to eCommerce websites in a detailed way. 

Is Animation Relevant to eCommerce Website Development?

As you already know what animation is, let’s not repeat the basic definition of a web animation. But, what you need to learn is whether or not you should add to your eCommerce website or is it relevant?  

Here, the obvious answer is ‘Yes’. But, this is not convincing. Is it? Let’s validate it with strong reasons considered by the top-rated eCommerce web development company.

Attention-Grabbing Appeal: Animations leverage people's natural inclination towards movement. It immediately captures visitors' attention. 

Engaging Users: Have you experienced a high bounce rate? Then, consider adding animations to your eCommerce site and track if there is any improvement. Dynamic animations create an engaging experience, increasing the possibility of conversions.

Visual Storytelling: Animations allow you to tell your brand's story and interestingly present your product line. Hence, a top-rated ecommerce website development company considers animation. 

Adapting to Video Dominance: As video platforms dominate online content consumption, animations provide an excellent way to resonate with modern audiences.

Overcoming Static Limitations: Animations outperform the limitations of static images and text, conveying emotions and complex ideas.

Memorable Branding: Well-crafted animations become synonymous with your brand. It leaves a persisting impression on visitors, making your brand memorable.

Are you convinced that you should revamp your ecommerce website by adding animations to it? Consulting with a professional ecommerce development agency in USA can be a time-saving strategy. 

What Animation Can You Add to your eCommerce Website?

So, what are the options for animations that you can add to your eCommerce website? Here are some popular options considered during eCommerce web development and designing. 

3D Animations

Perfect for displaying physical and customizable products on the user screen. It offers an immersive experience and provides a comprehensive understanding of the product. Not to mention that this 3D animation improves user satisfaction. When you add such an animation effect, you offer scope to visitors to virtually interact with the display product.

Imagine an online furniture store using 3D animations to let customers rotate and zoom in on furniture items, like an in-store experience.

GIFs

Adding GIFs to eCommerce web development is mainly meant for engagement and breaking monotony. It seizes visitor’s attention, making the display more dynamic. If you ask your partnered eCommerce development company to add a sense of liveliness, they would probably add a GIF along with other elements. 

Background Videos

Such animations convey messages without overwhelming visitors. Hence, it draws users' attention while ensuring a calm browsing experience. But when should you use it? Showcase your products or services in action, guiding the target audience to envision their use.

Take the example of a travel agency that could feature a serene background video of a popular destination. This way, the brand can engage visitors to navigate the site.

Brand Animations

This type of animation establishes a strong brand identity and emotional connection.

Hence, it is used to create a memorable impression. This way, the eCommerce development agency in USA sets their client’s brand apart from competitors, conveying values through visuals.

For instance, an artisanal chocolate shop could use brand animations to showcase its handcrafted process, evoking the brand value of authenticity and care.

Ecommerce Website Examples Incorporated Animation

Want inspiration for your eCommerce website development? then make sure to check some of the following websites. 

Nike

As utilized in this website, you can use animation to display color options for your products. How will it help? It will simplify product exploration and user decision-making. Further, implementing this to your site can enhance the browsing experience by visualization.

BMW

This brand uses animation to display alloy wheel options with spinning motion. How has it helped in branding? It offers a dynamic, modern feel to the selection process.

Hence, prospective car buyers can assess the look of different alloy wheels, guiding their decision-making process. 

If you are not sure about how you want your eCommerce site to be? Refer one of your preferred sites to your eCommerce website development partner. 

Arizona State University: Sustainable Earth

Although not an eCommerce website, it’s a great reference point to integrate animation into eCommerce website development. The site has an animated globe that showcases sustainability topics. This strategy of adding animation has turned complex concepts into an engaging format.

So, partner with an ecommerce website development company that can build your site innovatively.

Top Tips To Add Animation to Your eCommerce Website

Here are the tips that eCommerce web developers keep in mind while animating an eCommerce website. 

Ensure that you tell a narrative

Instead of lengthy text, convey your brand's story through a captivating animated video. For this you can consider a scroll-triggered animation. You might have seen websites with scroll animations, where users can scroll down or up the page for an unending information flow. 

For instance, you can demonstrate product creation or evolution through interactive scroll animations.

Make site loading time a fun activity 

Entertain users while content loads. For this, design an engaging animated loading page. Don’t make it status as visitors may bounce back from your eCommerce site. Assure visitors that your website is operational and keep them engaged. 

Whatever elements you add, ensure to evoke emotion

Adding animations is not the only thing you should focus on. You need to create an emotional bond. Another way to evoke emotion through animation is to employ celebratory fireworks-based animation upon checkout. 

Add hover effects and expand website content options

Implement hover effects to enhance interaction and guide users through the website's interface.

Utilize expandable content to present essential information only when users actively seek it. This will make your website interface neat while increasing user engagement. 

What Should You Avoid While Adding Animation to Your Ecommerce Website?

When incorporating animation into your e-commerce website, it's crucial to be mindful of certain pitfalls that can diminish user experience. Here are things to avoid while implementing animation.

• Heavy loading

Bombarding every page of your eCommerce website with excessive animation can irritate visitors. It also reduces the website's functionality.

Instead, go for page moderation by strategically placing animations only where they enhance the user experience. This prevents customer frustration.

• Poor justification for your added animation

Animation can lead to confusion and undermine its implementation without a clear purpose.

Always keep in mind that you have to define a specific goal for each animation. It can be either conveying a narrative or some other purpose. For an eCommerce web development, animation should always serve a meaningful purpose.

• Don’t consider animation on everything

If you don't want to clutter your page, don’t add animation here and there. It would distract your visitors from the brand’s core message. To avoid this, focus on segments that naturally align with animation. Some instances where you can add navigation buttons, directional cues, and CTAs. Also, make sure that it does not affect readability.

• Never and ever ignore the target audience:

Just for the sake of adding animation, never forget who your target audience is. Neglecting on this front can hamper brand value. 

What’s The Forward Way? 

If you want to get rid of those boring and static eCommerce websites, you must add the dynamic elements of animation. So, get your eCommerce website development the right way with a professional eCommerce web development service.