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Tag: Digital Strategy

How AI is Transforming Marketing Analytics Trends

This article explores Marketing Analytics Trends transforming digital strategy today—from AI-driven insights to predictive attribution models. It maps how emerg...

Monitoring Micro-Conversions using Custom Funnels in GA4

Monitoring these interactions can give more insight into the customer journey and, ultimately, lead to an improvement in overall performance. Thanks to the mall...

How the Power of Digital Platforms Shapes Modern Retail

This article explores the power of digital platforms in transforming the global economy by connecting people, data, and innovation. It dives into how platforms...