Tattoo numbing cream is a topical anesthetic cream that works to numb the skin and reduce pain sensation during tattoo procedures. The cream contains active ingredients like lidocaine and prilocaine that act as local anesthetics to temporarily numb the nerves in the upper layers of the skin.
As tattoos involve using needles to inject ink into the dermis layer of the skin, the numbing effect of these creams helps reduce discomfort and pain associated with the process. Tattoo numbing cream is applied on the area where tattoo is to be done 30-60 minutes prior and provides about 2-3 hours of numbing effect during the tattoo session. This has enabled more people to get tattoos without hesitation and made the experience relatively painless.
Global tattoo numbing cream market is estimated to be valued at USD 940.4 Mn in 2024 and is expected to reach USD 2,014.8 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.
With the rising popularity of tattoos among people of all age groups for self-expression or fashion statement and growing demand for a pain-free tattoo experience, the Tattoo Numbing Cream Market Growth is surging in the market.
Key Takeaways
Key players operating in the Tattoo Numbing Cream market are KwikStop, Razor Antiseptic, Obagi Healthcare, Honeywell, and L’Oreal.
The demand for tattoo numbing creams is increasing owing to rising tattoo culture and growing millennial population seeking novel body art with minimum pain. According to statistics, over 1 in 5 millennials have at least one tattoo indicating rising craze and normalization of tattoos in recent years.
With increasing social acceptance of tattoos globally, the market players are also expanding to new regions to tap the untapped opportunities. Several market leaders have strengthened their overseas distribution channels in Asia Pacific and Latin American countries with strategic partnerships and acquisitions to bolster international presence.
Market Key Trends
Increased adoption of online purchasing and rising e-commerce channels for tattoo products is a major Tattoo Numbing Cream Market Size And Trends. With convenience of online shopping and availability of a wide range of products on digital marketplaces, more consumers are preferring to purchase numbing creams and other tattoo essentials through their mobile phones and desktops. This has provided strong growth impetus to market players to enhance their web presence and digital marketing strategies. Further, innovation in formula with combining additional skin benefits is another key trend with players coming up with products having moisturizing, soothing and healing properties along with numbing effect. This is attracting modern tattoo enthusiasts who seek painless as well as healthy skin tattoo experience.
Porter’s Analysis
Threat of new entrants: Low capital requirements for manufacturing numbing cream, however market is dominated by few established players.
Bargaining power of buyers: Buyers have high bargaining power given number of substitutes and low switching costs.
Bargaining power of suppliers: Suppliers of raw materials have moderate bargaining power given availability of substitutes.
Threat of new substitutes: Substitution threat is high given various pain-relieving options for tattoos.
Competitive rivalry: Intense competitive rivalry between existing numbing cream manufacturers due to high fixed costs.
Geographical Regions
North America dominated the global tattoo numbing cream market in 2019 by holding the largest market share, owing to increasing tattoo application procedures and presence of major market players in the region. The U.S. constituted the major share in North America owing to significant tattoo piercing population.
Asia Pacific is expected to exhibit fastest growth over the forecast period due to rising acceptance of tattoo artistry and growing number of tattoo studios. Countries such as China, India, Japan, South Korea and others are expected to witness highest growth on account of increasing youth population fascinated towards tattoo art and surge in tourism activities fueling temporary tattoo products demand. Rising disposable income and western influence further propel regional market growth.
Comments
0 comment