Wichita’s 6600 W. Central is preparing for the return of Sam’s Southern Eatery, a popular Southern cuisine franchise, under the leadership of Emanuel Ashiedu. The location, which previously hosted Sam’s in early 2020, is getting a second chance with Ashiedu and his brother-in-law, Charles Scott, who are seasoned franchisees with a strong presence in Kansas.
Ashiedu, who already operates Sam’s Southern Eatery locations at 2706 N. Amidon in Wichita, as well as in Hutchinson and Salina, plans to open this latest venture within weeks. Unlike the previous iteration of Sam’s at this address, which closed due to challenges brought on by the COVID-19 pandemic, the new restaurant will occupy a smaller, east-side section of the building, creating a cozier and more intimate space for diners.
A Space with History
The building at 6600 W. Central has a storied history, having housed several restaurants over the years. In 2020, a different franchisee operated Sam’s Southern Eatery on the west-side section of the building, best known as the former home of Marco’s Cantina. Unfortunately, the restaurant closed by the end of the same year, citing the pandemic and its economic impact as significant hurdles.
The east-side section of the building, where Ashiedu’s new Sam’s Southern Eatery will operate, is a smaller space that offers seating for 30 to 40 diners indoors and features a large front patio for outdoor dining. The location was once home to the Green Olive restaurant and was briefly slated to become Mama Deaux Southern Kitchen, a concept by the building’s owner, Sam Eddine. However, staffing challenges prevented that project from launching, paving the way for Ashiedu and Scott to take over the lease.
A Refined Dining Experience
The new Sam’s Southern Eatery at 6600 W. Central will offer a slightly scaled-down menu compared to the larger Amidon location. However, diners can still expect the franchise’s hallmark dishes, including fried catfish, shrimp, Po’ Boy sandwiches, fried green tomatoes, chicken wings, crab cakes, and fried oysters. The focus will be on delivering the same quality and flavor that has earned the brand a loyal following.
Ashiedu aims to create a dining experience that combines Southern comfort food with a welcoming atmosphere. The restaurant’s patio space will provide an additional draw for customers looking to enjoy outdoor dining options.
Building on Proven Success
The decision to revive Sam’s Southern Eatery at 6600 W. Central reflects Ashiedu and Scott’s confidence in the franchise and their ability to succeed where others have faced challenges. Their Amidon location has thrived since its opening earlier this year, occupying the former DeFazio’s space and quickly becoming a local favorite.
Ashiedu’s approach to managing the franchise has been marked by a focus on consistency, customer satisfaction, and a commitment to building community connections. These principles have guided the success of his existing locations in Wichita, Hutchinson, and Salina.
Expanding the Franchise
The reopening of the Central Avenue location is just one step in Ashiedu and Scott’s broader plans for growth. They have expressed a strong interest in expanding Sam’s Southern Eatery to the east side of Wichita, where they believe there is untapped potential for the franchise’s unique offerings.
“When we find the right building, we’ll definitely be out there,” Ashiedu said, signaling his intention to continue growing the brand’s footprint in the city.
A Southern Legacy
Sam’s Southern Eatery began in Shreveport, Louisiana, in 2008 and has since grown to over 50 locations nationwide. The franchise is known for its generous portions, affordable prices, and authentic Southern flavors. With a menu that celebrates fresh seafood and classic Southern dishes, the restaurant has carved out a niche in the competitive dining market.
From fried green tomatoes to hearty Po’ Boy sandwiches, Sam’s Southern Eatery offers a taste of the South that appeals to a broad audience. Its emphasis on quality ingredients and a welcoming atmosphere has made it a go-to destination for comfort food lovers.
Looking Ahead
The return of Sam’s Southern Eatery to 6600 W. Central represents more than just the reopening of a restaurant—it’s a symbol of resilience and determination. With Ashiedu’s leadership and a clear vision for the future, the new location is poised to thrive despite the challenges associated with the building’s past.
As Ashiedu continues to expand the franchise’s presence in Kansas, he remains focused on delivering exceptional food and service. The combination of a strong franchise model and Ashiedu’s hands-on approach ensures that Sam’s Southern Eatery will remain a cherished dining option for years to come.
Whether you’re a longtime fan of Southern comfort food or a first-time visitor, the new Sam’s Southern Eatery at 6600 W. Central promises to offer an unforgettable experience. Wichita diners can look forward to enjoying the franchise’s signature dishes in a fresh and inviting setting.
With plans for further expansion on Wichita’s east side and beyond, Ashiedu and Scott are committed to making Sam’s Southern Eatery a cornerstone of the local dining scene.
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