Leverage the power of WhatsApp automation: Tips for marketers (2024)

Over the last few years, WhatsApp has gained enormous popularity as an instant messaging platform. As per the report, WhatsApp has over 2.7 billion monthly active users.  

From this, you can understand the power WhatsApp holds right now for businesses. Many businesses have started using the WhatsApp business platform to connect with customers. 

The best thing about WhatsApp business is that it’s not a platform that came into existence and businesses started using it. WhatsApp actually deliver results! 

As per the statistics, WhatsApp has an average open rate of 98% and a response rate of 40% which is much higher than SMS and Email. 

WhatsApp has transformed the way businesses connect with customers. Additionally, WhatsApp automation has led to an easier lead nurturing and conversion process.  

In this blog, we will discuss in detail about WhatsApp automation and its use cases. First, let’s start by understanding what WhatsApp automation is.   

What is WhatsApp automation? 

Automation refers to automating repetitive and mundane tasks. WhatsApp automation means automating bulk message sending, alerts, notifications, offers, and so on.  

WhatsApp automation can be done using the WhatsApp Business App or WhatsApp Business API. It helps to automate support chats with customers to a certain extent.  

You can set up WhatsApp automated messages. This way when a customer sends you a message, they’ll receive a reply automatically without human intervention.  

This feature enables you to respond to customers quickly even when your support team isn’t available. This way you can enhance customer experience and increase satisfaction.  

However, for more advanced WhatsApp automation, you need to use tools like WebMaxy WhatsApp Commerce.  

We’ll talk about WhatsApp marketing tools in the later section. Now, let’s discuss the advantages of WhatsApp automation.