In today’s competitive world, traditional advertising efforts are not sufficient to make ads eye-catching and interesting for viewers. Rich media ads started gaining popularity among advertisers and publishers in the last few years and have emerged as a perfect solution to handle shortfalls of the conventional advertising approach. Rich media ads include advanced features like videos, audio, texts, graphics, and animations. In simple words, they have all the features to make ads entertaining, inviting audiences to interact and engage with the ads. These types of advertising allow advertisers to bring creativity and uniqueness to their campaigns and engage audiences where standard ads are unsuccessful. Here are some of the best reasons why rich media ads are important for digital marketing campaigns.
Higher Engagement
Rich media ads have attention-grabbing features and functions, allowing viewers to interact with ads. While receiving attention is not sufficient, one needs to sustain this attention, rich media helps advertisers present ad content in a way that attracts more potential customers and helps viewers retain more information. By giving your audience the ability to interact with the screen, you have better prospects of keeping their attention for long.
Increased Brand Awareness
The dynamic and visually appealing nature of rich media ads enables advertisers and publishers to create and showcase their brand message in a more impactful way. It eventually leads to brand recognition among the audience. While static or conventional ads provide limited space for your message, rich media ads give you more space to include images and offer more calls to action. It helps your brand deliver messages more effectively and gain more awareness naturally.
Improved Ad Performance Metrics
Traditional ads allow advertisers and marketers to assess only click-through rates and impressions. However, rich media ads help advertisers track and evaluate a variety of crucial and subtle browsing behaviors, such as the percentage of videos watched and the number of users who watched the embedded video. So, rich media ads allow you to see other measurable statistics about consumers.
Increased Click-Through Rates
By allowing your customers to interact with your advertisements in different ways, you can boost the chances of conversion. Rich media ads perform better than standard ads by giving increased conversion rates, boosting view-through rates, and improving click-through rates. With rich media, you will get more chances to use your imagination. From adding direct interaction to using slideshows or videos and phone calls or forms, you can give your audience a more meaningful and engaging experience.
Higher Revenue
One of the best advantages of rich media ads is that they lead to higher CPM with interesting and engaging features like graphics, animation, and other kinds of media. They will help you get higher revenue with almost the same amount of work and effort. With rich media ads, you cannot only add or link one landing page but also have diverse zones to link to the landing page, contact form, and social media profiles.
Both publishers and advertisers aiming to get higher click-through and brand awareness are shifting to rich media ads. The best ad servers for publishers and advertisers are the ones that help create impressive ads, manage ad campaigns, and generate revenue.
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