How to Strategically Design Your WhatsApp Business Auto Reply
At the moment, WhatsApp company is a cornerstone in the Indian company marketing and communication space. Owing to its extensive features and user-friendly interface, it is currently regarded as one of the most prosperous digital platforms for business communication and WhatsApp Commerce. The range of functions that it offers further enhances this. The WhatsApp auto-reply message feature is one of those capabilities.
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What does WhatsApp Business Auto Reply mean?
As the name suggests, WhatsApp Business Auto Reply function lets companies write messages in advance that can be automatically forwarded to clients when a certain set of conditions is met. Businesses can customize Greetings and Away messages with the WhatsApp Business app. To guarantee that every customer has a customized experience, you, the business owner, have the option to include factors like the customer’s name, date, and time. You can also send pre-written messages straight from the WhatsApp Business app thanks to the auto-reply option.
WhatsApp auto reply improves customer relationship management for businesses. Businesses can reply with this option to any customer query, any time without waiting to have working hours. The option works automatically upon any customer query on the chatbot.
Practices to Follow for an Effective WhatsApp Business Greeting Message
There are tremendous examples of greetings to send via WhatsApp Business, an effective WhatsApp Business greeting message must follow the following best practices:
1. Set clear expectations
Your primary goal must be to set a realistic expectation of when your customer may expect a message. It gives very much comfort to the customer when they can anticipate the reply.
Be very particular in setting these expectations. To see why let’s look at two examples here.
1) “We’ll get back to you ASAP.”
2) “We’ll get back to you within 24 hours.”
The first example is a bit of an unclear promise and doesn’t set a specific expectation. ‘As soon as possible’ could be anything between one minute and 10 hours.
The second example, on the contrary, sets a clear expectation and allows your team to serve on time.
2. Keep the transparency as possible
The second-best practice is to be honest and transparent.
Nobody likes poor excuses for slow response times. If your team just so happens to be a little in over their head that day, there is no issue in simply saying that you are busy.
3. Give it a human touch
In a lot of greetings, whether it is via live chat, e-mail or WhatsApp, mostly formal tone is observed.
You can try to be in human touch, also in the case of automated messages.
You can keep the tone professional in all your messages, but they should not be human less. You must give them the human touch. This is possible with practice and maybe with advanced tools.
Writing a Successful Auto-Reply Message for WhatsApp Business
Determining the message’s goal is crucial to crafting a successful WhatsApp Auto Reply message. Business owners should research their customers’ journeys and craft the greatest auto-
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