Are you wondering if there are more ways to connect with your customers more easily, develop better relationships, and sell your stuff more easily? Luckily, you’ve got Instagram Chatbots to do that. Ever since Facebook opened up its message API to Instagram, many businesses have been using it to provide real-time customer support. You must have a business or professional account in order to access the Instagram messaging API.
This article will show you how to set up or activate an Instagram business account and use Instagram chatbots to automate customer service, upsell, cross-sell, and support, as well as improve the performance of your marketing campaigns.
What is an Instagram business account?
Brands can use Instagram business accounts, which are unique profiles, to establish connections with their clientele. Instagram added a number of unique features for business profiles that are unavailable to personal profiles. It’s not surprising that chatbots can save companies up to 30% of costs on customer support alone.
Instagram DM automation vs. Messenger bots.
Instagram messaging automation differs from Messenger messaging automation. Despite being owned by Facebook, the features on each platform vary.
The main differences between messenger bots for businesses and Instagram DM automation are listed below:
1. Audience
When you compare Instagram DM automation to Messenger bots, you can see that Instagram automation of DM works better for different purposes. This results from the 500 million audience gap between Messenger and Instagram. Instagram only permits photos with automated messaging, catering to a smaller audience, while messenger bots can transmit gifs and other multimedia files.
2. Messaging process
Did you know that about 90% of customers' queries are resolved in less than ten messages or fewer? To help them contact your company, you can send clients a messenger link that takes them straight to the chat window.
On Instagram, companies can provide clients with the URL to their profile so they can use the "Message" button to directly message the company. The Instagram direct message window and the company's Instagram chatbot are not directly linked.
3. Follow-up process
Instagram gives businesses a 24-hour window to reply to client messages, all in the name of privacy. A company cannot reply to clients after the window has closed.
This rule also applies to Messenger, with the sole distinction being that companies can use other methods to reopen the chat window and engage in conversation with clients.
What are Instagram chatbots, and how can you use them?
Instagram Business features like Instagram chatbots simplify communications between businesses and their clients. Using Instagram's API, they automate processes like customer service, social listening, and DM replies. Instagram offers businesses a huge audience reach with over 1 billion users.
The Instagram Business API improves client experiences by enabling chatbots to handle direct messages (DMs) effectively. Industry professionals and marketers use Instagram's growth to build their brands. By 2027, chatbots are anticipated to become the main customer service channel for a quarter of businesses. Thanks to automated direct messages, businesses on Instagram can easily interact with and help customers.
Take a look at some popular use cases of Instagram chatbots:
Social listening
The use of automated bots can simplify social listening by removing the need to manually follow labeled stories that disappear after a day. By ensuring that no tale is overlooked, prompt responses such as thank-you notes or customer coupons can be sent out. Furthermore, bots can automatically recognize entries for contests that demand users mention you, reiterating the rules of the competition and revealing the winner.
Campaign tracking
Bots improve campaign tracking efficiency by tracking KPIs like giveaway entries, discount code requests, website visits, and sales conversions. By examining this data, companies may determine which campaigns are effective.
Strengthen your ads
While click-to-messenger advertisements send potential customers to Instagram chatbots, traditional ads frequently result in significant bounce rates. These bots carry out smooth lead magnet delivery, gather essential data, and participate in real-time talks within the chat interface. With this strategy, marketing initiatives become more personalized, engagement is increased, lead quality is improved, and the cost per lead is decreased.
Final thoughts
So this is all you need to know about using Instagram chatbots for your business chat. If you want to unlock the potential of Instagram api to convert followers into loyal customers, hire Gupshup. Gupshup’s tools help you elevate your marketing strategy with 2-way conversations, click-to-chat ads, and instant support. Upgrade your Instagram DMs with support chatbots now from Gupshup for faster responses and optimized costs today.
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