4 Unique Ways of Using Digital Signage
Gone are the days when digital signage or a video wall was a basic advertising screen. Today, they are dynamic tools used for delivering intriguing content in various settings. Apart from conventional advertising, digital signage is being used innovatively to improve customer experience, create immersive ambiances, and optimize business operations.
If you are considering employing this technology for your business’s advantage, read on to discover 4 unique ways of using digital signage.
An amazing augmented reality experience
Businesses are now combining digital signage and augmented reality to create new, engaging, and immersive customer experiences. Picture this, you point your smartphone toward a digital sign and witness a product pop out and become lifelike in 3D, or a famed historical figure comes to life to narrate their personal story. Using such engaging and immersive content is advantageous for educating, entertaining, advertising, and displaying art. This versatility makes the top-notch video wall system Nairobi offers to its residents, a worthy tool fulfilling many purposes.
A responsive art installation
With digital signage or video walls, even an ordinary space can be transformed into a responsive art installation and ultimately a seamlessly immersive environment. The imagery can change when people pass by or floors can respond to footsteps. These responses can create different patterns, including waves of light. With such responsive video walls beautifying urban areas and improving public interaction and engagement becomes much easier. Any superior quality video wall Nairobi Kenya boasts in outdoor locations, turns passersby into participants.
Gamification for engaged learning
Gamification refers to the use of elements of game design in non-game settings to enhance engagement and encourage participation. Digital signage is an effective tool for gamification because they are easy to use to install interesting and responsive games in public areas, educational institutions, etc. While these games entertain, their primary objective is to inform players on various subjects such as health and wellness, cleanliness, environmental issues, and more.
Virtual try-on for immersive shopping
Another unique application of digital signage is its use in crafting immersive shopping experiences through its virtual try-on capabilities. Picture going to a cosmetics or clothing store outfitted with digital screens/mirrors, which allow you to virtually try new makeup, accessories, clothes, and other products. In this case, digital signage eliminates the process of actually applying makeup and swapping clothes.
Conclusion
Modern digital signage can do so much more than merely displaying static content. It is now making our public spaces much more engaging, beautiful, and functional. With these 4 unique ways of using digital signage, you too can craft immersive environments to disseminate information about your brand/business.
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